Marketing Business News - Luxury Scottish home and body care brand, ARRAN Sense of Scotland formerly Arran Aromatics has launched a new advertising and brand campaign aimed at connecting with its key target audience of women aged 35-54. The brand s biggest investment to date features TV and radio advertisements, the first ever to be filmed on the Isle of Arran, and will be supported with new photography and digital content captured at key locations across the island that inspired the brand s collections.