"The intention behind the brand is to enable customers to design a sofa that fits into their life long term and be able to update their decor in the future, without having to buy an entirely new sofa."
While Plumbs has built a reputation over 60 years for sofa cover and reupholstery products sold through home visits by interior consultants, the Fable & Plumb has been designed to provide an entirely digital experience.
Its range of solid wood sofas and chairs, hand-made in the UK, come in a range of 18 frames that can be styled individually by customers on the fully interactive website.
Bespoke CEO Steve Brennan said: “With a range of over 400 removeable, washable fabric options, three seat filling options and five leg colour options, combined with the ability for customers to mix and match, Fable & Plumb now offers the widest range of custom design options of any major sofa manufacturer and retailer in the UK.
“The intention behind the brand is to enable customers to design a sofa that fits into their life for the long term, with the ability to update their décor in the future, without having to buy an entirely new sofa to match.”
Plumbs managing director Sarah Page said: “The aim of Fable & Plumb is to provide sofas that are built to last a lifetime in every possible sense.
“Customers can trust in the washability of our wide range of fabrics to provide peace of mind that our sofas and chairs will stand up to whatever life throws at them.
“The ability to replace fabrics on the same frame is not only a great lifestyle choice but also reflects the global movement away from high-waste consumerism and an emphasis on environmentally-conscious purchasing decisions in products that have a long lifetime of use.
“All our sofa models are named after literary characters and authors, and the Fable & Plumb brand name itself reflects how our sofas and chairs can be part of your life’s ongoing story, while drawing upon the rich heritage of the original Plumbs brand.
“Built to last through the journey of family life, the key target audience is families, who want both to live sustainably and also to have the flexibility to refresh and enliven their homes throughout their lives. With Fable & Plumb, a sofa is forever.”
Employing 12 staff in both Lancashire and London, Bespoke is a lead generation specialist agency. As well as designing and building websites, the agency also delivers online campaigns through retainers to help in-house marketing teams maximise their returns from their online spend.
For more information, go to www.fableandplumb.co.uk.