Purple WiFi, the international WiFi hotspot, social login and location analytics platform, believes that candidates are more likely to progress along the recruitment process if they have previously seen a video showcasing their business.
Purple WiFi delivers a fast, secure, Social WiFi solution to businesses wishing to offer free WiFi to visitors. The business is provided with valuable analytical data to enable more effective marketing. The service is growing quickly with 2400 venues running across 88 countries and 2 million users. Global agreements are in place with two of the world’s biggest distributors Ingram Micro and Westcon Comstor, with an active reseller base of over 300 in 60 countries.
Purple WiFi's recent recruitment drive is the result of a $5m investment announced earlier this year. The funding was led by Sir Terry Leahy, Bill Currie, Iain MacDonald and Bob Willett. It will be used to accelerate Purple WiFi’s rapid international expansion and the recruitment drive is an integral step in achieving this.
Gavin Wheeldon, CEO of Purple WiFi commented: “Using video for our recruitment drive will save us money, speed up the hiring process and attract the talented candidates we are looking for. The finished recruitment video produced by WhiteNoise Media not only met our expectations, but exceeded what we wanted to achieve. We think the video does a brilliant job of presenting what it’s really like to work for Purple WiFi.”
WhiteNoise Media is a Manchester based online video production company who specialize in online videos, YouTube channel creation and video SEO.
Lee Holdsworth, Founder of WhiteNoise Media commented: "WhiteNoise Media’s approach is more than just filming. We utilise video channels such as YouTube & LinkedIn, Facebook, Instagram or Vine to increase a video’s reach and audience. This helps the right candidates to discover your company and engage with your brand.
Lee continued: “We believe companies can effectively demonstrate their culture, values and environment using video, which in turn will attract more suitable candidates. We love working with Purple WiFi because they are a forward thinking, modern business that utilises technology such as video to communicate with potential talent out there.”
You can watch Purple Wi-Fi's recruitment video here.