Home About Contribute Media Kit Contact Sign In


Marketing Industry News

Numagoo partners with Rob Burrow fundraising campaign to help beat MND

Manchester based digital marketing agency Numgaoo are behind the hugely successful Rob Burrow fundraiser, Burrow Seven

Numagoo partners with Rob Burrow fundraising campaign to help beat MND

"Numagoo have been absolutely integral to the campaigns success"
Phil Hawthorne, founder of Burrow Seven

Integrated digital marketing agency Numagoo have been the digital partner powering the Burrow Seven fundraising campaign, which is raising money for rugby legend Rob Burrow and his Fight Back Fund for the MND Association. The campaign is being backed by Sky Sports and has gained widespread media attention when it was launched back in November of this year.

As digital partner, Numagoo created the Burrow Seven brand, designed and built the campaign website www.burrowseven.com, created all digital and print assets including the welcome packs, and will oversee the paid social activity and email marketing. The aim of the campaign is to raise awareness about motor neurone disease (MND) and encourage visitors to the site to become a member of the Burrow Seven Racing Club at a cost of £59.

In just over a month the campaign has attracted thousands of members from around the world and the team behind the fundraiser has already handed over the first of many large donations to the charity partner, the MND Association.

Membership to the Burrow Seven Racing Club will last until October 31st 2021, and Numagoo will take responsibility for the upcoming CRM campaign that will provide regular updates about the horse’s performance and upcoming fixtures, including videos of Burrow Seven in training on the gallops so they can observe his form. They will also receive news about progress being made in the field of motor neurone disease research.

As a fast-turnaround concept, the work was briefed just two weeks ago and delivered in just six days, pulling out all the stops to support the campaign.  

Phil Hawthorne, founder of Racing4Business, who is running the Burrow Seven campaign says: “Numagoo have been an excellent partner on this campaign, which has been turned around in no time at all. They have kept pace with the ever-changing developments and anticipated what I needed throughout. The website looks fantastic, and I am delighted by the volume of membership sales to date. They have been absolutely integral to the campaign’s success.”

Phil Dunster, MD at Numagoo, comments: “Burrow Seven has a been a fantastic project to work on. We had a really talented team of specialists working on it who really pulled it out of the bag in an incredibly short amount of time. The campaign is performing really well with a web conversion rate of a massive 13%.”

“Our clients are traditionally manufacturing, leisure and business services SMEs who require our help with digital transformation or to create a successful e-commerce offering. It was great to build something from scratch for such a good cause. I’m really proud of the quality of work we’ve produced and the impact it will have.”


Marketing Business News - Cheryl Morris, of Midlands PR and copywriting specialists Creative Word PR, has created a step-by-step guide to writing a press release to support small and micro businesses looking to tell their story to gain local media coverage.

Small businesses get a boost in helping to tell their story with new PR course

Marketing Business News - Girls in Marketing is currently operating as a virtual business and it is a platform built by marketers, for marketers. Founded by Liverpudlian entrepreneur, Olivia Hanlon, Girls in Marketing now has a following of over 80,0000 people across their social media channels.

Girls in Marketing to host virtual EmpowerHER Digital Conference 2020

Marketing Business News - Fablr, a web and design agency with offices in Manchester and Leeds, has just re-launched the digital presence for East Street Arts.

Leeds arts organisation has website re-developed by design and web agency Fablr

Marketing Business News - It is a role with a broad brief and we need someone who is adaptable, innovative and creative in these unusual times, explains Ian Birdsall, Invincible s VP International Business.

Invincible Boat Company appoints Oliver Huntsman as Export Sales Specialist

Marketing Business News - Cheshire-based brand communications agency, 438 Marketing is marking its milestone 15th year by recruiting a new Head of Automotive to fuel further expansion in the sector.

438 Marketing Marks Milestone 15th Year With Senior Specialist Hire

Marketing Business News - Growth Hubs across the West Midlands are working together to encourage businesses to access free advice to Check, Change and Go following the end of the transition period and the UK s exit from the EU.

New website launched to help WM businesses with EU exit

Ten Times Ten

We transform your bright ideas into brilliant digital products.