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Marketing Industry News

Lucky 13 for First Internet and PZ Cussons


First Internet in Greater Manchester has relaunched the Charles Worthington website for PZ Cussons, meaning the digital agency now manages the online offering for 13 of the organisations beauty and personal care brands.

Lucky 13 for First Internet and PZ Cussons


"We know we can rely on First Internet their approach is efficient and flexible"
Alex Caplan, Charles Worthington



 

Timed to kick off a pre-Christmas rebranding campaign on Boots.com, the new website was needed to communicate the full range of hair care products, as well as enhance functionality, so that consumers could interact with the site to discover their ideal product.

With a completely new aesthetic design, range pages, product roundels and newsletter software, the site was delivered to align with the CMS implemented across all of the other PZ Cussons websites built and managed by First Internet. It forms the hub for a new consumer digital marketing campaign for Charles Worthington, driving footfall into stores and online to purchase.

Kat Rodway, First Internet, says: “We’ve worked with PZ Cussons for around seven years now, creating sites for brands including Imperial Leather and Original Source. The Charles Worthington project needed to be created in a short time frame in order to coordinate with the overall in-store relaunch, and we delivered it ready for Christmas 2020 and with the scope to grow for a 2021 range expansion.”

Alex Caplan, Charles Worthington, adds: “We know we can rely on First Internet: their approach is efficient and flexible. The deadline with this had a number of changes, but the team took it in their stride and delivered within the timeframe and budget. We are delighted with the outcome and the site performance already.”

First Internet is an award-winning full-service digital marketing agency based in Altrincham, Greater Manchester. Services include website design and development, UX design, SEO, social media management and content marketing. Other clients include Peak ai, Citation, Metro Rod, Sew Direct and more.

 

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