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if agency supports musical talent by creating RivFest branding


Manchester based if agency has demonstrated its passion for enabling creative young talent to thrive, by donating its time to the organisers of RivFest.

if agency supports musical talent by creating RivFest branding


"Like so many people, we were completely shocked by the tragic loss of Viola Beach, so we didn't hesitate to dedicate creative time to develop branding and collateral for RivFest."
Christian James, MD of the if agency



Manchester based if agency has demonstrated its passion for enabling creative young talent to thrive, by donating its time to the organisers of RivFest, (the annual music festival established by the family of the late Viola Beach guitarist River Reeves), to develop branding and event collateral for this year's festival.

The one-day festival, (in association with Arriva and Warrington Festival), was established to raise funds for the River Reeves Foundation, to help support young people wishing to pursue a career in arts and music. It will see 5,000 music lovers descend on Priestley College this Sat the 2nd September, to watch Maximo Park, Billy Bragg, Eliza and the Bear and many more artists perform.

The four members of Viola Beach – River Reeves, Kris Leonard, Tomas Lowe, Jack Dakin – and their manager Craig Tarry were all tragically killed when their car left a bridge in Sweden in February 2016.

Christian James, managing director of the IF agency said: "Like so many people, we were completely shocked by the tragic loss of Viola Beach. We work closely with Arriva, who are one of the partners of RivFest and when they asked us if we could spare some creative time to develop branding and collateral, we didn't hesitate. Supporting future young creatives establish a career in the arts and music industry is something we are proud to be involved with".

Proceeds of the festival will go to the River Reeves Foundation, who will be working with Arriva NW to build a bus fleet to include a recording studio bus, animation bus, theatre bus, dance bus, and a creative arts bus, as well as single decker buses providing mental health support for youngsters across Warrington’s schools - as part of the Future in Mind initiative.

This year, for every ticket sold, £1 will be donated to the We Love Manchester campaign set up by the British Red Cross and Manchester City Council in support of victims of the recent terrorist attack in the city. Tickets for the event are on sale now via a variety of methods at www.riverreevesfoundation.org/rivfest-2017.

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