"Findinga way to convey the true scale of the adventure atKnowsleyis a real challenge. The Bee was a moment of absolute brilliance. Allowing us to take viewers on a real adventure."
Jo Whiteley, Creative Director of the if agency
Manchester's IF agency has produced a TV campaign for Knowsley Safari, highlighting the amazing adventures families can have at the visitor attraction this summer.
The 30-second advert, which will be transmitted from the 17th July follows a bee as it flies across the vast open spaces and observes the array of wildlife which kids and their families can explore and interact with over the school holidays.
Creative Director at The IF agency, Jo Whiteley said: “Finding a way to convey the true scale of the adventure at Knowsley is a real challenge. I won’t lie. I felt sick from the moment Knowsley signed off the script. Wild animals, kids, weather and a CGIi bee… What could possibly go wrong? In reality, the Bee was a moment of absolute brilliance. Allowing us to take viewers on a real adventure, at pace and capturing the imagination of our core audience”.
Rachel Scott, Head of Marketing at Knowsley Safari, said: “There is no better way to convey the expanse of Knowsley Safari than from the air. That’s what made this ad creative so simple, yet effective. Seeing the animals from the sky reinforces the fact that a day out at Knowsley Safari is unlike any other attraction'.
She continued: 'It’s a full day of adventure, where you get up close to some of nature’s most fantastic creatures and have as many wild encounters as your family can handle. We are looking forward to an exciting summer at Knowsley Safari and are confident that the new TV ad will encourage a new audience to visit us for the first time or for the first time in a while.”
Knowsley Safari has worked with The IF agency since 2012 , when they were appointed to raise the profile of the park and translate the whole customer experience through press, outdoor, radio and TV creative campaigns.