"Unblocktober has become something of a flagship campaign for I-COM and one that we are extremely proud to work on. We're looking forward to an even bigger year this year."
For 31 consecutive days in October, individuals and businesses are challenged to avoid putting fats, oils and grease (FOG), food, wet wipes and a range of other troublesome items down their drains.
Graham Allchurch, head of digital marketing at I-COM, said: “Unblocktober has become something of a flagship campaign for I-COM and one that we are extremely proud to work on. The whole company has been involved in its success, and its reach has extended well beyond the day-to-day Unblocktober team to the rest of the business and their own personal networks. It’s a project we’re all passionate about and we’re looking forward to an even bigger year this year.”
The campaign was hailed as a great success after more than 4,500 Brits took part in the challenge last year. In addition, more than 50 prominent organisations - including the UK’s leading utility companies, the Environment Agency, Water UK, and the Marine Conservation Society - officially partnered with the campaign to spread the word to over 1.5 million people online.
Naomi Wright, campaign coordinator at Lanes Group and Unblocktober, said: "We were thrilled with the results of Unblocktober when I-COM helped us launch it last year, which is why we've returned in 2020 with the aim of reaching even more people this time around.
"Due to the current climate, highlighting the negative environmental impact of single-use plastic has never been more important. With disposable masks becoming part of everyday life, and simple things like coffee shops being unable to accept reusable cups, it's crucial that businesses and individuals do whatever they can to reduce their impact on the environment.
"The beauty of Unblocktober is its simplicity - avoid putting certain damaging substances down your drains for just 31 days. We're confident more people will join us in coming together to fight fatbergs and plastic pollution at a time when change is sorely needed."