"During the event, chairman John Drummond will explore three major accelerators for purpose-led change our diversity of thought, our senses, and our social nature."
John Drummond, chairman Corporate Culture
Strategic communications consultancy Corporate Culture has taken its business events online and is holding a discovery session exploring ‘The Emotive Brand: New thinking on brand and culture’. This free event will be held via Zoom from 9.30 to 11am on Thursday, 14th May 2020.
Corporate Culture has over 30 years’ experience in developing transformational change and engagement for the private, public sector and not-for-profit organisations.
During the event, chairman John Drummond will explore three major accelerators for purpose-led change: our diversity of thought, our senses, and our social nature.
The session will reveal how to harness these fundamental human drivers to activate and deliver real change while answering big questions like:
- How do we break out of traditional models and engage employees and customers to bring purpose to life?
- How can it be done in a way that motivates colleagues, earns trust and increases the chance of successful transformational change?
The deep-seated human need to connect with others has never been more obvious than during the lockdown. The Corporate Culture team will explore some of the underlying principles that make a more human organisation. While also highlighting the key areas that require action as the lockdown is lifted.
During his two decades leading Corporate Culture Group, Drummond has helped many organisations shape creative and strategic solutions to complex issues around customer and stakeholder engagement, sustainable business and sustainable behaviour change. He has also authored a series of cutting-edge behavioural reports, including Motivating Millions, Transformation and Human, which explore how business can harness behavioural insight to drive transformational change.
Drummond will be joined by Corporate Culture’s creative director, Ian Birkett who has been in design for more than 25 years, delivering insight-led creative campaigns and brands for clients including Asda, Unilever, Anglian Water, Compass, Microsoft, the NHS and WWF. For WRAP’s national recycling programme, he created the instantly recognisable recycling loop found on millions of print and packaging items across the UK.
It promises to be an insightful session for those seeking the latest behavioural insights to help them deliver transformational change.
If you would like to attend register your interest in joining this session by Thursday, 7th May 2020 via https://corporateculture.co.uk/events/