"Streetwear is an extremely relevant category in the fashion industry and taking up more and more pocket spend from young audiences, leveraging scarcity and exclusivity trends."
Ricardo Seixas, head of digital at ClickTap Media
ClickTap Media (CTM) has been appointed to oversee the digital marketing for the growing Manchester-based fashion brand Jameson Carter, who following on from a period of unprecedented expansion in the men’s market, has now evolved into women’s clothing lines due to incredible demand from both gender audiences.
Founded in 2016 by three childhood friends, Jameson Carter soon developed into the essential brand for fashion conscious men, worn heavily by many celebrities but at a price point the average consumer can reach. Now stocked internationally in stores such as JD Sports and Footasylum the lines produced have continued to develop and excite their customer base.
ClickTap Media (the digital division of Media Agency Group) was appointed by Jameson Carter at the end of 2018 as they sought to raise brand awareness in new areas for males aged 18-35. CTM has now been given the green light for a further twelve months of collaboration to develop the digital activity surround the launch and growth of the women’s range.
The female clothing launch featured internationally recognised model Belle Lucia, and Love Island star Montana Rose Brown highlighting clothing made for both the city and the sea, with the bikini collection proving a major hit.
From humble beginnings, the instantly recognisable JC Cap heavily featured on Reality TV stars from programmes such as TOWIE, Love Island and Geordie Shore, has catapulted the brand into a meteoric rise with the release of the full range of clothing, causing an flurry of social media activity and foot flow to brick and mortar stockists.