"Creatively we set our sights on delivering meaningful assets for the Peaky Blinders collaboration that directly resonate with the Murdock audience, and provide an enjoyable shopping experience"
Digital agency Hit Search has partnered with Murdock London to deliver and execute an exciting creative strategy for the brand’s major new Peaky Blinders Christmas gifting campaign.
Hit Search won the brief to develop the barbers’ creative concept to promote the new Peaky Blinders collaboration.
Hit Search has a long-standing partnership with Murdock London already, delivering content creation, SEO and the brand’s blogger outreach strategy - but the latest win expands the relationship further, with the agency producing an innovative creative campaign for the festive sales period.
Murdock’s latest campaign includes a Peaky Blinders landing page, complete with licensed branded assets from the BBC and Murdock London branding, marrying the two British names together seamlessly. Hit Search also took the lead on delivering social creative assets, further supporting the launch and promotion of the collaboration.
Jack Gibson, Strategy and Performance Manager at Hit Search, said: “Creatively we set our sights on delivering meaningful assets for the Peaky Blinders collaboration that directly resonate with the Murdock audience, and provide an enjoyable shopping experience for consumers in the lead-up to Christmas.”
The Liverpool agency worked in tandem with the Murdock London’s Content Manager, James Uden to create the campaign’s ‘teaser’ creative. Delivering on the brief, Hit Search’s creative leads ensured the output evoked the tone and voice of the Peaky Blinders world, whilst resonating with the grooming brand’s identity and ethos throughout, leaving shoppers excited and engaged with the content.