"My focus will be to help organisations address the range of cultural issues and challenges that have arisen as the Covid-19 pandemic has progressed. "
Strategic communications agency Corporate Culture, has appointed Ian Barrow as head of culture and engagement to focus on developing their organisational culture and employee experience offering.
The Liverpool headquartered company, which works for clients throughout the UK and around the globe, specialises in helping clients achieve transformational cultural change – understanding how people factors influence and drive culture, developing strategies and programmes of work to achieve better performance outcomes and implementing solutions that make a real difference to employees and a range of stakeholders.
He brings with him over 25 years’ experience working in culture, employee engagement and employee experience research and consultancy in senior director roles, with Harris Interactive, Korn Ferry, Engage and Karian and Box. Over the last two decades he has worked with over 250 companies across several sectors, including with large global companies such as British Airways, Diageo, and Novartis, FirstGroup and Sephora to smaller family businesses and start-ups.
The current pandemic has challenged organisations to think about their culture, how agile they are as an organisation, how nimble their thinking is and to look forward to what the future holds. Corporate Culture provide essential guidance and assistance to help companies on that journey, enabling them to perform better through their people to create competitive advantage.
Barrow is delighted to have joined the Corporate Culture team, he commented: “Corporate Culture has a fantastic reputation for expert consultancy, insight and innovative solutions. My focus will be to help organisations address the range of cultural issues and challenges that have arisen as the Covid-19 pandemic has progressed. This new role gives me the chance to play a key part in developing and changing company cultures and the employee experience for the better.”
Andy Hewitt, managing director at Corporate Culture, said Barrow is set to be a massive asset to the business. “Ian joins the team at an exciting time. 2020 has seen our business grow and change like any other due to the new landscape we find ourselves living and work in. He will be playing a crucial part in developing and transforming company cultures for new and existing clients. Ian has a deep understanding of the impact people’s behaviour has within and on organisations. He is well respected and brings a wealth of experience that will help Corporate Culture stay at the forefront of our industry.”