"Advertising can be targeted towards a chosen demographic with strategic positioning, plus the targeting of arterial roads and areas with heavy footfall."
Managing director Neil Richards
A Liverpool-based business is working with public health chiefs to push the social distancing message in Covid-19 hotspots.
Huge Media Advertising’s growing fleet of mobile billboards are seen as ideal for reaching target audiences in areas where infection rates have spiked.
They have been used to encourage social distancing in Oldham, Pendle, Calderdale and Leicester, notably on GCSE results day when teenagers traditionally gather together.
The billboards are normally used to advertise the products, services and events of private and public companies.
Managing director Neil Richards says the ad-vans have proved an ideal way of taking the social distancing message into communities because of their mobility and agility.
He said: “Because our ad-vans are mobile, with two 6m x 3m poster sides and a large rear panel, this gives over 40sq metres of advertising space.
“Advertising can be targeted towards a chosen demographic with strategic positioning, plus the targeting of arterial roads and areas with heavy footfall. More and more businesses and public bodies are turning to this form of outdoor advertising.
“We also have a growing fleet of ad-bikes, giving us even more flexibility and agility in helping to get the message to the public in difficult locations that other forms of advertising don’t reach so easily.
“This also gives our eco-friendly clients an opportunity to use pedal power which fits with their advertising ethos.”
Its private sector customers include housebuilders, student property firms, solicitors and supermarkets. In the public sector it has worked to get messages out for police and fire services as well as local authorities.
Huge Media Advertising also offers fully branded livery on the outside of taxis.
The company, which Neil started in 2011 with one sales rep, now employs eight people and has just moved to a fully equipped 3500 sq ft warehouse in South Liverpool.