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Marketing Industry News

Women in the Food Industry WIFI first Northern event hailed as a success


Women in the Food Industry WIFI first Northern event hailed as a success


"None of us is stronger than all of us and together, anything is possible working with Marketing Lancashire and Lancaster University proved that the right collaboration gets delicious results."
Janie Ash



Janie Ash, co-founder of Women in the Food Industry, an Entrepreneur in Residence at Lancaster University worked with Marketing Lancashire and Lancaster University to showcase the diversity and excellence of Lancashire’s food and drink talent.

 

Janie is also the owner of brand agency Better with Jam “At Women in the Food Industry we believe none of us is stronger than all of us and together, anything is possible, and the commitment of both Marketing Lancashire and Lancaster University has proved when you collaborate you will produce delicious results.“ 

 

Marketing Lancashire’s Taste Lancashire campaign and partners have promoted the county’s food and drink through events and activities locally, nationally and internationally. In recent years taking the Taste Lancashire brand as far afield as Australia, USA, Europe and the Nordics.

 

“One of Lancashire’s most successful sectors is food and drink, which in terms of the visitor economy spend alone, contributes over £1bn to the local economy. Through our Taste Lancashire campaigns and partners, we aim to highlight the excellence and diversity of the county’s hospitality, food producers and culinary talent.” Rachel McQueen, Chief Executive, Marketing Lancashire

 

From Lancaster’s campus base, Lancaster University’s conference business (Lancaster Conferences+) offers more than a dozen venues, hosting everything from keynote conferences and training courses to team-building getaways with a dedicated, professional events team to help achieve event goals.

 

Women in the Food Industry, a pioneering new initiative and the place for each and every woman in the food industry to tell their story, to be heard and be given equal respect. Co-founded in January 2019 by Mex Ibrahim and Janie Ash, it has run a series of successful events in London, Scotland and now Lancaster. It has gained high profile influencers, including Asma Khan, the first British chef to be featured on the award-winning Netflix’s ‘Chef’s Table’.

 

The event included a Lancashire Producers pop up food market, masterclasses “How to become a Successful Food Entrepreneur’”and an insightful and thought-provoking panel discussion“Inspiring Women in Food”

 

Attendees to the event came from all over the North West and the speakers were: 

Stosie Madi - Chef Patron of award winning rural inn, Parkers Arms. Rachel Trenchard - co-founder of international award winning artisan gin, Goosnargh Gin. Camilla Ainsworth – Founder of M+LKPLUS and youngest ever finalist on BBC’s The Apprentice. Joycelyn Neve – Founder and Managing Director of the multi-award winning group of gastro pubs, Seafood Pub Company. Karen Walker – Co-founder of the award-winning sauce brand, Nowt Poncy. 

Lisa Smith – Founder of Ginger Bakers, award winning cakes and bakes. Ros Wilkinson – Head of Hospitality at Lancaster University and Emma Mayoh –  Food & Drink Editor of Lancashire Life and Journalist.

 

"We think there is a really significant project in here somewhere that brings together the value of food to person, community, culture, region, identity.  The genuine importance of the EDI agenda.  Communication, engagement, civic responsibility. It cuts across the University’s research interests." Professor Dame Sue Black, Lancaster University’s Pro-Vice-Chancellor for Engagement

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