"To be recognised as a finalist at a national level is an achievement but, to also be competing for large agency of the year is a huge triumph for us"
Jon Butler, Managing Director at Big Brand Ideas
Engagement agency, Big Brand Ideas, could be crowned ‘Large Content Marketing Agency of the Year’ at a prestigious national industry awards ceremony, having reached the final six.
Over the past year, the agency has super powered its approach to content and achieved unprecedented growth in turnover, profit and headcount as well as delivering award winning work for its clients.
Its team will now attend the UK Content Awards in London in June to compete for the title, whilst also battling it out for multiple campaign accolades on the night. It has been shortlisted in nine further categories including ‘Integrated Content Campaign of the Year’, ‘Social Media Content Campaign of the Year’ and ‘B2C Content Campaign of the Year’ for its PR and digital work for a range of clients including Nextbase, GBG, Stockport College and its charity campaign for Isabella Lyttle.
The UK content awards recognise agencies and in-house teams creating high quality, valuable content which attracts, informs, engages and retains an audience to deliver traffic and profit.
The announcement comes immediately after Big Brand Ideas has also made it through to the final stage of the prestigious industry CIPR Excellence Awards, where it’s up for two sought-after accolades, ‘best use of social media’ and ‘low budget campaign’.
‘The C-word’ fundraiser will be in the running for ‘Best Low Budget’ campaign, for its impressive results with no financial investment, whilst it will also compete in the ‘Best Use of Social Media’ category for its ‘Bad Drivers’ content series with leading UK dash cam manufacturer, Nextbase.
‘The C-word’ campaign from Big Brand Ideas and Trunk resulted in a viral video which clocked up more than 12 million views and helped raise £85,000 towards treatment for 10-year-old Isabella Lyttle, who has high risk neuroblastoma, a form of cancer.
Its digital campaign for Nextbase saw a content mini-series created, based around bad driving habits, created and amplified through Facebook, using a mix of paid advertising and influencer activity.
Big Brand Ideas, Managing Director, Jon Butler, said: “To be recognised as a finalist at a national level is an achievement but, to also be competing for large agency of the year is a huge triumph for us. We have grown our headcount significantly and secured some brilliant clients that have allowed us to be in this enviable position.
“Meanwhile, our engagement team, headed up by Abi Owers (ex McCann) and Anna Thomas (ex McCann and Golley Slater) has campaign work shortlisted at both events, despite being only nine months old. We formed it last year as we saw it as a crucial service to add to our offering and being a multiple finalist at the CIPR Excellence Awards has reinforced that it was a great addition to the business.”