×


Home About Contribute Sponsorship Contact Sign In
×







.


Marketing Industry News

De Winter gets the green thumbs up


De Winter gets the green thumbs up


""



Chester, Manchester and Liverpool-based PR, marketing and digital agency, de Winter, has been appointed by UK's leading lawn care provider, GreenThumb, to create and manage a fully integrated national PR and social media strategy.
 
The agency’s overall remit is to increase brand exposure; key tactics will include national product placement, creative news generation, and social media community engagement in addition to supporting the nationwide network of over 200 GreenThumb franchises with local PR.
 
The win comes following de Winter’s successful rebranding exercise of the company’s 700 new fleet of Mercedes vans earlier this year, featuring the newly developed branding ‘Bringing Lawns to Life’. The livery design cleverly showcases a full 360-degree angle of a beautiful summer lawn being enjoyed by the full family.
 
The photoshoot was a real family affair, with de Winter’s Managing Director, Kate Cox, art directing and her children modelling on the new van design! 
 
De Winter’s winning strategy seeks to extend this strapline further and focus on encouraging current and future customers to focus not simply on lawn care, but also on enjoyment of the outdoors and memories that can be created by spending time outside.
 
Andrew Hudson, National Sales Manager for GreenThumb, said: “De Winter not only illustrated to us that they understand our brand and our market, they also presented fresh creativity, knowledge and expertise. We’re very much looking forward to the de winter team helping us to build upon the significant growth we have achieved so far and support our future marketing plans. ”
 
Kate Cox, said: "The team successfully delivered high impact on the road with the new GreenThumb livery and we’re delighted to now be able to further integrate our branding campaign through national PR and social media.
 
“It’s an extremely exciting opportunity to support the ambitious growth plans of GreenThumb, who is already number one! Turning 30 next year is also a wonderful chance to generate even more impact and branding for the company. We can’t wait!"

.


Marketing Business News - A Facebook Advertising Agency has experienced a 500 percent growth in the last eight months, transforming it from a one-man-band business to a global team of specialists.


Digital marketing business experiences 500 per cent growth during lockdown

Marketing Business News - The MD of a Gateshead design agency who left school with no formal school qualifications and now has high calibre international clients is helping a Middlesbrough design agency to gain major contracts based on his own unique path to the top of his profession.


Blue Kangaroo Jumps Through Hoops to Help Middlesbrough Design Agency

Marketing Business News - A North East brand creative agency that works with some of the world s largest character licensing brands has expanded due to an exponential increase in workload and a desire to futureproof the company by investing in young up and coming talent.


New Staff have Designs on New Opportunities

Marketing Business News - A Cornish business boosted turnover by 75,000 in just a month - by adding ONE extra page on its website.


Laundry specialist boosts business with dairy farm focus

Marketing Business News - Wigan has been awarded Social Enterprise Places status thanks to the work of the borough s social entrepreneurs and community-focused businesses The status, given to Wigan by Social Enterprise UK, acknowledges the borough s commitment to supporting and growing social enterprise activity organisa...


Wigan's commitment to social enterprise recognised by national award

Marketing Business News - A north east public relations consultant has started building bridges to help him span the Atlantic Ocean to achieve a career ambition to work with businesses in the USA. Keith Newman, 57 from Morpeth runs Highlights PR from his floating office in Newcastle.


PR Firm Highlights Their Ambitions To Export To USA






Ten Times Ten

Analytics, Modelling & Business Intelligence Specialists