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Marketing Industry News

Digital agency chills out on strategy day


Digital agency Prodo's annual strategy day is always a memorable event, and this year was no exception when the 60-strong team headed for Manchesters Chill Factore indoor ski and snowboard slope.

Digital agency chills out on strategy day


"As we grow, it's important to take time out to think about the big picture and what matters to us as a business... the team's energy and enthusiasm blew me away."
Pippa Adams, CEO



After a morning of interactive problem-solving and presentations, the team suited up for the Sub-Zero Race Challenge. Five teams let loose on the snow and competed against the clock to build igloos and sledges and relay-race a luge, a sledge and an inflatable rubber ring. Once the points had been totted up and the prizes presented, the day rounded off with skiing, snowboarding or relaxing in the bar.

Prodo’s CEO, Pippa Adams, said: “After last year’s amazing strategy day at HubSpot in Dublin, we wanted to do something completely different. The Chill Factore was the perfect venue for a fantastic, fun day that also helped to align us for the next 12 months.

“As we grow, it’s important to take time out to think about the big picture and what matters to us as a business. Company culture is an important focus for us and, as always, the team’s energy and enthusiasm blew me away. There were a lot of laughs as everyone’s competitive spirit came out, and it was great to see the whole agency giving the activities their all.” 

Prodo delivers digital transformation and growth to clients across the UK, including divisions of BASF, the world’s largest chemical company, Knowsley Safari Park and the UK’s largest direct boat insurer, GJW.

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