×


Home About Contribute Media Kit Contact Sign In
×







.


Marketing Industry News

Change what matters, before it's too late - warning


North East businesses have been warned to accept that business as usual is not going to return any time soon and they should be making plans to adapt now.

Change what matters, before it's too late - warning


"If anyone thinks they are going to return to the way they were trading before the pandemic, then they are in for a rude awakening. Now is the time to take stock, realign and change what matters."
Peter Kerr, MD of Newcastle-based AuxinOKR



North East businesses have been warned to accept that ‘business as usual’ is not going to return any time soon and they should be making plans to adapt now.

Economic conditions are tough, and more disruption is on the way so business leaders must prepare for the challenges, says leading business consultancy AuxinOKR.

“If anyone thinks they are going to return to the way they were trading before the pandemic, then they are in for a rude awakening. Now is the time to take stock, realign and change what matters,” says Peter Kerr, MD of Newcastle-based AuxinOKR.

“I don’t want to sound either negative or alarmist, but we are plunging head-first into unchartered waters. We are surrounded by recessionary pressures and in the UK, we have the added uncertainty of Brexit. Forward-looking businesses need to prepare now, develop a robust strategy to confront today’s challenges as well as the curveballs that are likely to be thrown in the future.”

Some companies and organisations will already be well down the path of reviewing business operations and their strategies for growth, says Peter; for some this might be more about survival than growth. He believes the best leaders will rise to the challenge, make some tough decisions and embrace change.

Peter added: “Companies that embrace change to ensure continued growth and greater operational resilience will be the winners in the years ahead. We believe the adoption of OKRs will be the salvation of many companies. It is a critical thinking framework that turns business strategy into measurable goals.”

OKRs – which stand for objectives and key results – provide a management team and its workforce with focus by setting ambitious goals which are then achieved through specific tasks. Success is measured by the key results which describe the outcomes you want to achieve. Objectives can be very fresh and based on the latest information at a point in time, allowing you to align teams and shift efforts, perfect when the economic world has been turned on its head.

Working in partnership with Supply Chain North East, Peter and associate director Piero Alberici and Philip Crocker are presenting a virtual workshop around flexible planning, using OKR techniques. The event – called ‘Change What Matters – Before it’s too late’ is a 2-hour online morning workshop, on March 19, is intended to help regional businesses build resilience to survive and thrive during these volatile times.

 

.


Marketing Business News - Award-winning digital agency, The SEO Works, have recruited 12 new team members in recent weeks. The decision to take on new staff comes as a result of continued client wins and a view of increased market demand, signalling the agency s commitment to rapid growth over the next 12 months.


The SEO Works signals Digital Growth with 12 new hires

Marketing Business News - Following a series of new business wins at the beginning of 2021, boutique digital agency Fablr has expanded its team again. This is just one part of the agency s considerable growth plans for the year and Fablr plans on continuing to expand its team throughout 2021.


New hire and promotion for Fablr as client base increases

Marketing Business News - Breathe PR has won an ongoing contract for public relations with CIC Made by Mortals to raise awareness of their theatre-based health and societal work.


New music theatre client for Breathe PR

Marketing Business News - Sheffield based digital agency The SEO Works has been chosen to partner with TJ Hughes on their online organic growth strategy.


TJ Hughes pursues digital growth with The SEO Works

Marketing Business News - As many of us are familiar with, 52 of Brits voted to leave the EU on the 23rd June 2017. Following the activation of Article 50 in March 2017, a two-year negotiation period has begun. The outcome of the deal is unknown and has left many businesses with uncertain futures.


Dealing with uncertainty Brexit and the UK jewellery market

Marketing Business News - A Facebook Advertising Agency has experienced a 500 percent growth in the last eight months, transforming it from a one-man-band business to a global team of specialists.


Digital marketing business experiences 500 per cent growth during lockdown






Ten Times Ten

We transform your bright ideas into brilliant digital products.