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Marketing Industry News

New Premises Icing on Cake for Bright and Beautiful


Marketing Strategy Helps Cleaning Company Shine

New Premises Icing on Cake for Bright and Beautiful


"Im very proud of where weve moved to this year both in terms of business growth and our fantastic bright and beautiful new office space."
Helen Ross



 Despite the crippling effects of COVID on many businesses, an award-winning domestic cleaning service provider has bucked the trend with increased year on year growth, additional staff take on and a move to bigger, more prestigious premises to help them cope with an increased workload. 

Bright and Beautiful North Tyneside provide eco-friendly cleaning, tidying, laundry and ironing in the Whitley Bay, Tynemouth, North Shields, Backworth, Ponteland and Darras Hall areas. Headed up by former advertising and marketing manager Helen Ross, the business has just reported their best ever year on year turnover figures which she attributes to their high level of customer care, the use of eco friendly products and a professional and dedicated workforce together with a marketing strategy that left many of her competitors behind. 

The business has moved from an industrial unit in Benton to the prestigious Rake House Farm development in North Shields, a unique set of farm buildings made of traditional Northumberland sandstone with fully equipped modern open plan office space. 

“This location is perfect for us,”said Helen.”It’s visable from Rake Lane and the hospital and it reflects the right image for our brand. It’s much larger than our last one and it’s definitely the sort of office that we’d be more than happy to share a coffee in with our clients once COVID disappears.” 

Despite initially losing regular clients who were financially impacted by Covid, the firm have been successful in retaining many of their pre-covid clients who were desperate for them to come back after the first lockdown. New clients were gained thanks to Helen using her previous marketing skills to good use. Helped by a team of specialist advisors, she looked at all aspects of marketing to give Bright and Beautiful North Tyneside a commercial edge on her competitors – many who had stopped marketing to concentrate on their own survival, a strategy that Helen decided against at the start of the pandemic.

“I knew from my days working as a marketing executive in the UK and the USA that the best way to get business when the chips are down is to concentrate on marketing and training. I’ve done both and our hard work is now paying off and the added benefit of having a marketing team behind me has been that as a working mum, I’ve been able to free up time to juggle my workload with homeschooling my children.”  

The exponential growth in customers, turnover and workload has led to Helen taking on additional professional housekeepers, with her workforce now standing at 14. With an ethical business strategy employed throughout the pandemic, Helen vowed that every one of her team would be retained come what may, a fact that she achieved despite tremendous outside pressures caused by the inability to work due to the COVID restrictions in place. Thanks to her creative marketing and assistance from government support schemes she was not only able to protect jobs but recruit too. 

“Our new premises is the icing on the cake for what has been a difficult year for us but also a  successful one. It’s been very hard work under the strangest of conditions but our success is  down to the quality of my team’s work and the loyalty and trust that our clients have placed in us when it would have been so easy for them to walk away due to COVID. 

“I’m very proud of where we’ve moved to this year both in terms of business growth and our fantastic bright and beautiful new office space. We’ve  achieved so much in such a short period of time and I’m very grateful for that,” said Helen. “I’m very optimistic for 2021 and once the current lockdown ends I am sure we’ll be able to continue to grow our business even further.”

 ENDS

 CAPTION:   Helen with her team at the new office space (Pic The Bigger Picture) 

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