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Marketing Industry News

Incentives company, Corporate Rewards, rebrands as it aims to go global


Incentives firm Corporate Rewards is rebranding to CR Worldwide as part of a new global strategy.

Incentives company, Corporate Rewards, rebrands as it aims to go global


"With this new site, were looking to showcase that we can be the global partner of choice because we can deliver global solutions quickly and effectively."
David Gould, CEO



The firm, which has its UK office in Stratford-upon-Avon, has launched a new website as part of the rebrand. Previously the company had four separate websites, including sites for the UK, the US, Australia, and an events service. The latest development replaces these websites with one all-encompassing site.


CR Worldwide CEO David Gould, said: “With this new site, we’re looking to showcase that we can be the global partner of choice because we can deliver global solutions quickly and effectively.


“We want to show that we’re able to produce high-impact programmes that get results fast,” he said. “We have worldwide offices and supporting teams. Our platform is scalable and flexible to all requirements, with multilingual and multi-currency capabilities. Our rewards catalogue can also be tailored to include local rewards, as well as many leading global brands.”


The new site aims to strengthen Corporate Rewards’ position as a global provider for recognition, incentives, events and reward programmes. All these markets will now sit under the CR Worldwide umbrella, with the aim of increasing lead generation across each service around the world. The site also aims to promote the company’s MyRewards platform worldwide.


Corporate Rewards has had success in the IT, automotive, fast-moving consumer goods, and construction industries. The company hopes to increase its presence in these sectors, but is welcoming all new businesses.


“We have a solution for all types of global businesses in all sectors,” added Gould. “With our new site, we want to demonstrate that whatever the business’s budget, functionality, or launch time, we have an option for all through our MyRewards packages.”

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