Home About Contribute Media Kit Contact Sign In


Marketing Industry News

BusinessLodge Stoke installs defibrillator to aid client and community wellbeing

Defibrillator installed at BusinessLodge Stoke to demonstrate commitment to client wellbeing

BusinessLodge Stoke installs defibrillator to aid client and community wellbeing

"As a busy business centre that is open 24 hours a day housing hundreds of clients, we felt it was our responsibility to be prepared should the worst happen, and give something back to the community."
Paula Nadin, Centre Manager

BusinessLodge, Stoke’s leading flex-space provider, is demonstrating its commitment to the safety of its clients and visitors, as well as the wider community, with the installation of a life saving defibrillator.

The piece of kit, which is housed outside the reception of the building on Victoria Road in Fenton, was brought to the centre by North Staff Carers when they moved in to the building. Its location will mean that it will also be available for any member of the public to use in an emergency.

Paula Nadin, Centre Manager explains more:

“When you look at the statistics, they are really quite sobering. Less than 1 in 10 people in the UK survive an out-of-hospital cardiac arrest. This has been partly attributed to two factors - there aren’t enough people trained to perform CPR when someone has a cardiac arrest and in addition, there aren’t enough defibrillators.”

“As a busy business centre that is open 24 hours a day housing hundreds of clients, we felt it was our responsibility to be prepared should the worst happen, as well as giving something back to the local community alike”. To this end, we’re delighted to be able to take over the management of the equipment after it has been so kindly donated.”

By having a defibrillator on premises, businesses can play an important part in helping more people survive a cardiac arrest. In the installation of a defib at BuisnessLodge Stoke, the company is demonstrating to clients, colleagues, visitors and the local community alike that it is committed to taking people’s safety seriously.

Paula Nadin continues:


“As life slowly returns to normality, we’re seeing more and more people come through the doors of our centres. We felt it was imperative to ensure that we had the means to offer the best form of support to these people should the worst happen.”


The defibrillator had been donated to North Staff Carers by Widower Phil Brown from Newcastle who gifted it to the organisation as a thank you for the support he had received whilst caring for his wife with MS.


When North Staffs Carers moved in to BusinessLodge, Phil contacted them to ask if they would take the lifesaving kit to the new premises. 


The defibrillator’s new home is now located outside of the Trent House building in Fenton opposite the main reception. It is for all Carers, businesses in Trent House and the local community to use.


In addition, during any calls relating to cardiac arrest in the area to 999, callers will be directed to the BusinessLodge defibrillator and given basic instruction over the phone to deliver potential life saving treatment using the machine.


As the UK's only national membership charity for carers, Carers UK is both a supportive community and a movement for change.

For the past 50 years, the organisation has been driven by the desire to offer support and make life better for carers.


BusinessLodge, based at Trent House, Victoria Road, Fenton, offers innovative office solutions to Stoke’s growing business community. It opened for business in July 2019 and has now completed a stunning refurbishment of both floors and a new car park of the old Npower building, which had stood empty for five years. The new building has been finished to an extremely high spec and offers contemporary serviced offices, virtual offices, meeting rooms and conference facilities, co-working along with catering and relaxation facilities. It is now home to many Staffordshire businesses including Linxon UK, Johnson Health Tech UK, Blackbird Corporate, Tradesmen Online, Next Level Business Growth, Key to Care, Halo Tech Group, Knine Camp, Back On Track People and Mclauglins Surveyor


Marketing Business News - The MD of a Gateshead design agency who left school with no formal school qualifications and now has high calibre international clients is helping a Middlesbrough design agency to gain major contracts based on his own unique path to the top of his profession.

Blue Kangaroo Jumps Through Hoops to Help Middlesbrough Design Agency

Marketing Business News - Northern digital agency Fablr has won a large digital brief with Impel Talent, which will see them launch a striking new website, with a refreshed branding. Impel Talent is a London-based recruitment consultancy, which offers a holistic service to both clients and candidates, from leadership coaching to team development.

Impel Talent recruits Fablr as digital agency partner

Marketing Business News - REAL Agency has recruited three new talented team members to help brands over-achieve their marketing goals, and evolved their offering to include all aspects of digital marketing.

Cheshire Marketing Firm Drives Expansion

Marketing Business News - Strategy is one of those words businesspeople use so often I fear it s in danger of losing its meaning. Let s be clear. A strategy is more than just a plan. The Oxford English Dictionary defines the word A plan of action designed to achieve a long-term or overall aim .

A STAR approach is best route to success online

Marketing Business News - Is every day now going to be dress down Fridays A couple of early wins for Ubiquity in the move back to organising face to face events for PR clients this summer got Joel Jelen thinking.

Is everyday going to be dress down Fridays as face to face events re-emerge?

Marketing Business News - Newcastle s Evolved Search has announced plans to introduce a 4-day work week for all employees on a 6-month trial basis. The multi-award-winning agency, formed in 2014, has decided to offer all employees a shorter work week in the hope of improving wellbeing and offering a better work-life balance.

Newcastle's Evolved Search introduces 4-day work week

Ten Times Ten

We transform your bright ideas into brilliant digital products.