"The new brand identity builds on the company's tradition and heritage while showcasing all that sets Tingdene Homes apart from its competitors"
The East Midlands agency has developed a refreshed logo and a new brand identity for Tingdene centred around four key values – quality, passion, heritage and innovation – with the tagline Discover the Difference.
The project also encompasses a new look for Tingdene’s advertising and marketing materials, showroom signage, uniforms and vehicle livery, while a new website will go live this summer with a host of improvements to make it more customer-focused.
Until now, Tingdene’s website has served mainly as a reference point for people wishing to contact the company.
Tingdene, which is based in Wellingborough, Northants, designs and manufactures park homes and holiday lodges. The business was founded in 1969 by Jim Gibbard and Peter York and has over 220 staff.
Fluid Ideas, which is based at Darley Abbey Mills, near Derby, says Tingdene’s new website will be disruptive for the park homes and holiday lodge industry, with more functionality, content and advice aimed at revolutionising the customer journey.
It will include photo-realistic CGI images and fly-through animations of Tingdene’s holiday lodges and homes, providing a ground-breaking virtual reality experience.
These features will also be used in advertising and promotional campaigns.
Fluid Ideas has also designed new concepts to transform the Tingdene customer experience at exhibitions.
These will receive their first airing next month at The World of Park & Leisure Homes Show at Stoneleigh Park in Warwickshire, where the company will unveil a new luxury holiday lodge in celebration of its golden jubilee.
Tingdene’s commercial director Jamie Wilkins said: “After trading for 50 years, we felt it was important to keep things fresh and to recognise our history and where we have come from.
“Innovation is at the heart of everything we do, and our investment in this brand evolution represents a step change for Tingdene and the industry as a whole.
“The Discover the Difference tagline describes Tingdene Homes perfectly. We always push the boundaries to stand out from the competition, and we’re proud to shout about it.
“From our very first meeting with Fluid Ideas we knew we’d found the right partner to work with on the project and take Tingdene to the next level.”
Fluid Ideas lead creative Shane Jones, who is leading a 12-strong team working on the project, said: “Tingdene Homes is a well-respected name in the industry and we are proud to be involved with the company in this milestone year.
“The new brand identity, Discover the Difference, builds on the company’s tradition and heritage while showcasing all that sets Tingdene Homes apart from its competitors, including its commitment to innovation and high-quality British craftsmanship.
“Tingdene is a company which is continuously looking forward. The team’s passion to innovate and drive change within the sector is reflected in the stunning lodges and homes, and we’re excited to be part of the next phase of Tingdene’s journey.”
Jamie said Tingdene Homes has a track record of innovation, with recent developments including an industry-first 10-year render warranty on its exclusive Mapei range and a two-storey lodge, The Loft, which was launched last year.