×


Home About Contribute Sponsorship Contact Sign In
×







.


Marketing Industry News

From 50% revenue loss in 10 days to VERB Brands most successful year on record


Luxury digital marketing agency, VERB Brands, has revealed the financial rollercoaster the company experienced as it navigated COVID-19 in 2020.

From 50% revenue loss in 10 days to VERB Brands most successful year on record


"We're 20 per cent bigger than we've ever been. There's no way I thought that would have ever been possible at the start of 2020."
Chris Donnelly, founder and CEO at VERB Brands



Luxury digital marketing agency, VERB Brands, has revealed the financial rollercoaster the company experienced as it navigated COVID-19 in 2020. 

The company reported a loss of 50% of its total revenue, nearly £200,000 retainer monthly revenue, in the first 4 months of 2020, only to recover 8 months later with its biggest ever annual revenues, showing an overall company growth of 20% and the most exciting pipeline yet.

Chris Donnelly, founder and CEO at VERB Brands, said: “When the pandemic hit, luxury brands panicked and the first thing to go was their marketing budget. As a direct result, we lost 50% of our revenue over a span of 10 days in March.

It was this loss that forced Chris and his team at VERB to pivot the businesses strategy away from mainly heritage hospitality and fashion brands and expand to taking on businesses that are looking to acquire affluent and aspirational consumers, opening a door of new opportunity. Verb implemented an EMI scheme and an entirely new progression process to reward individuals in a completely new way, based on their output and results have been phenomenal.

“We knew we needed to change up our approach. Most of our clients were in the luxury travel and hospitality sector, which came to a halt in March 2020, so we decided to focus on helping our brands for free and helping new brands looking to acquire affluent consumers and the results have been sensational as we’ve been taken on by global brands, heritage brands and technology businesses”.

Since this pivot, VERB has won a host of new clients, including NET-A-PORTER, the Jumeirah Hotel Group and WP Diamonds in New York City where the company launched in 2020.

VERB’s financial turnaround means the company is now more successful than it has ever been, with January 2021 being the businesses most successful month on record.

Donnelly added: “We’re 20% bigger than we’ve ever been. There’s no way I thought that would have ever been possible at the start of 2020. Our strategy was survival, not growth, but that’s what we’ve achieved.”

In January 2021 alone, VERB achieved revenues of £400,000.

Reflecting on the unexpected successes of 2020, Chris praised the company’s ability to quickly adapt to remote working.

“We have always had a good amount of work from home as part of our culture but I was nervous that full remote working would be detrimental to VERB, but the fact we’ve been able to achieve our most successful period ever while our staff work from home is a testament to the incredible team we have. My new policy is “don’t be a stranger!”

.


Marketing Business News - A Facebook Advertising Agency has experienced a 500 percent growth in the last eight months, transforming it from a one-man-band business to a global team of specialists.


Digital marketing business experiences 500 per cent growth during lockdown

Marketing Business News - The Hotel sits in 200 acres of South Devon countryside, and offers 35 bedrooms and suites, seven self-catering lodges, a nine hole and 18-hole Championship Golf Course, the Dartmouth Spa and a Bar and Bistro.


Vine Hotels Welcomes the Best Western The Dartmouth Hotel, Golf and Spa

Marketing Business News - A North East brand creative agency that works with some of the world s largest character licensing brands has expanded due to an exponential increase in workload and a desire to futureproof the company by investing in young up and coming talent.


New Staff have Designs on New Opportunities

Marketing Business News - The MD of a Gateshead design agency who left school with no formal school qualifications and now has high calibre international clients is helping a Middlesbrough design agency to gain major contracts based on his own unique path to the top of his profession.


Blue Kangaroo Jumps Through Hoops to Help Middlesbrough Design Agency

Marketing Business News - A Cornish business boosted turnover by 75,000 in just a month - by adding ONE extra page on its website.


Laundry specialist boosts business with dairy farm focus

Marketing Business News - Multi-award winning Digital Marketing agency, The SEO Works, have been chosen to manage the organic search strategy for Wessex Distillery - an artisan gin maker. With a huge amount of pedigree in the spirits industry, the family-owned distillery is looking to supercharge their online growth.


Wessex Distillery & The SEO Works raise a glass






Ten Times Ten

Analytics, Modelling & Business Intelligence Specialists