"This is the first step in making sure that further costly processes in the form of codes of conduct and standard clauses arent necessary for UK businesses when trading in the EU."
Aksa Kalam, head of legal at Cognism
Cognism, the globally compliant go-to-market intelligence company has welcomed the European Commission’s draft adequacy decisions which approves the continued flow of personal data into the UK from the EU. The move shows intent that, if adopted, UK companies can continue to use intelligent EU prospecting data to identify and sell to businesses in Europe within GDPR guidelines, and without extra red tape or associated costs beyond a bridging period which ends in June 2021.
GDPR restricts transfers of personal data to third countries (those outside the EU) unless that data is adequately protected in another way or an exception applies. The effect of the decision is that personal data can be sent from EU countries to the UK without any further safeguarding being necessary.
Aksa Kalam, head of legal at Cognism said: “For companies looking for prospecting data in order to grow their business in EU countries, there is comfort that if adopted, the free flow of data from the EU to the UK will alleviate the need to make drastic changes to data processing processes.
“GDPR is at our core - we invest heavily in delivering compliant data so that our customers have confidence in it. As a UK-headquartered company, Brexit and the implications of data exchange is forefront in our minds and we’re always evolving our products based upon any changes in the data protection laws across geographies.
“This is the first step in making sure that further costly processes in the form of codes of conduct and standard clauses aren’t necessary for UK businesses when trading in the EU – and we welcome the Commission’s draft.”
The draft decision is now under review by the European Data Protection Board, which will issue a non-binding opinion in the coming weeks. That must then be approved by a committee of representatives of EU Member States before being signed-off by individual members.
Cognism’s customers are a mix of SaaS companies across many industries, whose technologies work largely across geographic boundaries and who require a constant source of compliant new prospect information through which to grow their businesses. A new layer of compliance post-Brexit around data exchange would have hit them hard, especially given world events and their need to build back stronger.
“Having access to international data is vital to business innovation and growth for many of our customers, and this is a great springboard from which to continue that process,” said Aksa Kalam.