×


Home About Contribute Media Kit Contact Sign In
×







.


Marketing Industry News

Cognism welcomes first step towards use of EU prospect data remaining unaffected


The European Commission has shown intent that if adopted, UK companies can continue to use intelligent EU prospecting data to identify and sell to businesses in Europe within GDPR guidelines, and without extra red tape or associated costs beyond a bridging period which ends in June 2021.

Cognism welcomes first step towards use of EU prospect data remaining unaffected


"This is the first step in making sure that further costly processes in the form of codes of conduct and standard clauses arent necessary for UK businesses when trading in the EU."
Aksa Kalam, head of legal at Cognism



Cognism, the globally compliant go-to-market intelligence company has welcomed the European Commission’s draft adequacy decisions which approves the continued flow of personal data into the UK from the EU. The move shows intent that, if adopted, UK companies can continue to use intelligent EU prospecting data to identify and sell to businesses in Europe within GDPR guidelines, and without extra red tape or associated costs beyond a bridging period which ends in June 2021.

GDPR restricts transfers of personal data to third countries (those outside the EU) unless that data is adequately protected in another way or an exception applies. The effect of the decision is that personal data can be sent from EU countries to the UK without any further safeguarding being necessary. 

Aksa Kalam, head of legal at Cognism said: “For companies looking for prospecting data in order to grow their business in EU countries, there is comfort that if adopted, the free flow of data from the EU to the UK will alleviate the need to make drastic changes to data processing processes. 

“GDPR is at our core - we invest heavily in delivering compliant data so that our customers have confidence in it. As a UK-headquartered company, Brexit and the implications of data exchange is forefront in our minds and we’re always evolving our products based upon any changes in the data protection laws across geographies.

“This is the first step in making sure that further costly processes in the form of codes of conduct and standard clauses aren’t necessary for UK businesses when trading in the EU – and we welcome the Commission’s draft.”

The draft decision is now under review by the European Data Protection Board, which will issue a non-binding opinion in the coming weeks. That must then be approved by a committee of representatives of EU Member States before being signed-off by individual members.

Cognism’s customers are a mix of SaaS companies across many industries, whose technologies work largely across geographic boundaries and who require a constant source of compliant new prospect information through which to grow their businesses. A new layer of compliance post-Brexit around data exchange would have hit them hard, especially given world events and their need to build back stronger.   

“Having access to international data is vital to business innovation and growth for many of our customers, and this is a great springboard from which to continue that process,” said Aksa Kalam.

 

.


Marketing Business News - Award-winning digital agency, The SEO Works, have recruited 12 new team members in recent weeks. The decision to take on new staff comes as a result of continued client wins and a view of increased market demand, signalling the agency s commitment to rapid growth over the next 12 months.


The SEO Works signals Digital Growth with 12 new hires

Marketing Business News - Following a series of new business wins at the beginning of 2021, boutique digital agency Fablr has expanded its team again. This is just one part of the agency s considerable growth plans for the year and Fablr plans on continuing to expand its team throughout 2021.


New hire and promotion for Fablr as client base increases

Marketing Business News - Breathe PR has won an ongoing contract for public relations with CIC Made by Mortals to raise awareness of their theatre-based health and societal work.


New music theatre client for Breathe PR

Marketing Business News - Sheffield based digital agency The SEO Works has been chosen to partner with TJ Hughes on their online organic growth strategy.


TJ Hughes pursues digital growth with The SEO Works

Marketing Business News - As many of us are familiar with, 52 of Brits voted to leave the EU on the 23rd June 2017. Following the activation of Article 50 in March 2017, a two-year negotiation period has begun. The outcome of the deal is unknown and has left many businesses with uncertain futures.


Dealing with uncertainty Brexit and the UK jewellery market

Marketing Business News - A Facebook Advertising Agency has experienced a 500 percent growth in the last eight months, transforming it from a one-man-band business to a global team of specialists.


Digital marketing business experiences 500 per cent growth during lockdown






Ten Times Ten

We transform your bright ideas into brilliant digital products.