Home About Contribute Media Kit Contact Sign In


Marketing Industry News

200 of the greatest minds in marketing come together to fight for our NHS heroes

More than 200 of the UKs leading marketers have joined forces to raise awareness and vital funds for NHS workers affected by the coronavirus pandemic through the publication of a new book entitled Excerpts from Experts Marketing.

200 of the greatest minds in marketing come together to fight for our NHS heroes

"Using creativity for social good is one of the most rewarding parts of any marketers job."
Adam Arnold, Global Chief Marketing Officer, BBH

Spearheaded by one of the industry’s foremost leadership recruitment businesses, Fortune Hill, the near-400-page book includes insights from the prominent marketing industry stalwarts from the likes of Spotify, Sky, O2, Deliveroo, Virgin, Snapchat, Samsung, LadBible, Tesco, and Sainsbury’s.  

According to recent figures published by the Office for National Statistics, over 600 NHS workers have died from COVID-19, and since March an estimated 500,000 NHS working hours have been lost because of stress-related absence.   

Joel Barnett, Founder & Managing Director at Fortune Hill, whose wife is an NHS Doctor, said: “The NHS were at the forefront of everybody’s minds a few months ago. Every Thursday we would clap for them, as a sign of our immense gratitude and recognition of their heroism.   

But it seems our NHS workers have become something we take for granted once more. Their sacrifice for the rest of us forgotten and the astonishing impact of their lives ignored. Showing our appreciation for a few months simply wasn’t enough, it's time to show our appreciation for those who risk their lives to protect ours and that is what this book aims to do.”  

Excerpts from Experts is a charitable collaboration of senior marketeers at the very top of their profession who have generously contributed their insights, knowledge and time to raise money for the NHS Charities Together COVID-19 appeal. The charity provides vital support for NHS workers, its volunteers and its patients.  

Retailing at £19.99, every book sold sees the full price being donated to the charity and the firm is aiming to reach a goal amount of £100,000.  

Adam Arnold, Global Chief Marketing Officer of leading creative agency BBH, added: “Using creativity for social good is one of the most rewarding parts of any marketers job. This book of distilled creative wisdom has real purpose too - raising money and awareness for the heroes of the NHS. A cause that deserves our ongoing attention and respect.” 


Marketing Business News - Fablr, a web and design agency with offices in Manchester and Leeds, has just re-launched the digital presence for East Street Arts.

Leeds arts organisation has website re-developed by design and web agency Fablr

Marketing Business News - Greater Manchester-based digital marketing agency ATTAIN Digital is urging online retailers to prepare their systems for what is set to be the biggest online Black Friday to date.

Ecommerce retailers being urged to get set for biggest ever Black Friday

Marketing Business News - Leading digital marketing agency, AccuraCast, has been selected to take part in the London amp Partners Mayor s International Business Programme. It will join the 977 companies that have been accepted and passed through the programme since its conception in February 2016.

AccuraCast selected to join Mayor of London's International Business Program

Marketing Business News - AN online web design and marketing company in Bristol is celebrating its 20th anniversary with nearly a 50 per cent increase of turnover in the last quarter. GWS Media, in Lilymead Avenue, has credited the upturn to a greater desire for a strong online presence since the coronavirus outbreak.

Firm celebrates 20th anniversary - with nearly 50 per cent increase in turnover

Marketing Business News - Leading Bury Business centre BusinessLodge has reported a surge in enquiries from businesses that are opting to move out of the city centre and relocate more locally.

BusinessLodge see surge in new tenants following Covid-19 pandemic

Marketing Business News - Leeds marketing agency, Punch Creative, has appointed a new Account Manager and Junior Marketing Executive to join their growing team. With excellent experience, Charlotte has worked at a number of recognised Leeds agencies including twentysix and Fox Agency.

Punch Creative Announces Two New Appointments