"We did consider selling a single sponsorship package to just one business, but we think this approach is more inclusive and the competition aspect aligns well with Rugby League and horse racing"
Phil Hawthorne, founder of RacingBusiness
The Greater Manchester based Racing4Business team behind the fundraising campaign Burrow Seven like to do things differently. The concept behind Burrow Seven was in itself unique. They named a thoroughbred racehorse after Rugby League legend Rob Burrow and invited the public to purchase a year’s membership of the Burrow Seven Membership Club for £59. In just three weeks it’s attracted huge media coverage, and the team behind Burrow Seven intend to hand over the first of many large cheques to the MND Association charity on December 4.
Racing4Business are now extending their fundraising efforts to target corporates with a unique sponsorship offering open to a limited 50 businesses. Corporate sponsorship will cost £777 in honour of Rob Burrow’s shirt no 7, and whilst each of the 50 businesses will receive a strong promotional sponsorship package as standard, it’s the chance to win the overall silk sponsorship that’s the real attraction. The winning brand’s logo will appear on the jockey silks chest and collars, as well as the paddock rug on all of the horse’s competitive races through to October 2021.
Phil Hawthorne, founder of Racing4Business and the man who devised the Burrow Seven concept, say: “There’s been huge media attention in the Burrow Seven campaign to date. We earned over 60 broadcast clips when we announced the fundraising campaign. Burrow Seven’s first ever competitive race is going to be another big draw for the media and it presents a real coup for the winning business to have their logo emblazoned prominently across TV screens and national newspapers at a cost of just £777.”
All 50 corporate sponsors will receive ten Burrow Seven racing club memberships which can be shared with clients and colleagues, they will have their logo on the Burrow Seven website, be included within the monthly member’s emails and have a regular presence on Burrow Seven’s popular social channels. All 50 corporate sponsors will also have a wider opportunity to visit the horse and his training team at the yard in North Yorkshire, enjoy a raceday experience and meet some of the Burrow Seven ambassadors including former Rugby League player Barrie McDermott and professional jockey Paul Hanagan.
Phil continues: “We did consider selling a single sponsorship package to just one business, but we think this approach is more inclusive and the competition aspect aligns well with Rugby League and horse racing. We like to think that this sponsorship competition will attract businesses who not only see the value for money that the promotional opportunity presents, but who also want to support Rob Burrow and the MND Association.”
To find out more about corporate sponsorship of Burrow Seven visit burrowseven.com/sponsorship