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Leisure Industry News

Sauna Business of the Year goes from strength to strength showing people how to truly appreciate authentic sauna


Young sauna company Finnmark is fast making a name for themselves as the go-to place for people looking to experience traditional Finnish sauna in the UK.

Sauna Business of the Year goes from strength to strength showing people how to truly appreciate authentic sauna


"We specialise in being the best at building saunas and focus on combining the traditional Finnish building practices with modern design techniques, including the use of virtual and augmented reality"
MD of Finnmark Sauna, Jake Newport



Young sauna company ‘Finnmark’ is fast making a name for themselves as the go-to place for people looking to experience traditional Finnish sauna in the UK. After being awarded ‘Sauna Business of the Year’ by the British Sauna Society, Finnmark is driving forward their mission to break the mould of cheap sauna companies not doing justice to the authentic Finnish sauna experience.

“As popularity rises in the use of saunas, it’s important that we reward companies like Finnmark Sauna who best understand the doctrines of how to build saunas properly, the Finnish way” stated the chair of the British Sauna Society, Mika Meskanen. “There is a lot of specialist knowledge that goes into building a sauna, and if you get it wrong, it is a stuffy and unpleasant sensation, rather than an enjoyable one.”

Working out of their swiftly expanding Durham offices, Finnmark is determined to show the UK population just how enjoyable, rewarding, and beneficial a sauna can be when it is done properly:

“So few saunas gave credence to the authentic Finnish sauna experience” explains the MD of Finnmark Sauna, Jake Newport. “We work so hard to ensure we do it right…we specialise in being the best at building saunas and focus on combining the traditional Finnish building practices with modern design techniques, including the use of virtual and augmented reality.”.

By striving to educate people about proper sauna installation through example, and vowing to use only the highest quality, specially designed and constructed materials sourced straight from Finland, Finnmark is fast establishing a concrete foundation of trust and excellence within their company. They have been working so hard in this goal, in fact, that they have started selling their sauna services and products back to Finland – the sauna capital of the world.

It is no surprise then that they have become the first ever international member of ‘Sauna from Finland’. As a direct result of Finnmark’s efforts, more and more UK residents are getting the chance to enjoy first-hand an ancient Finnish tradition; one that has been recognised in peer-reviewed scientific publications for its therapeutic effects on chronic cardiovascular, musculoskeletal, and respiratory diseases, as well as depression.

As we bowl head-first into Brexit, it is reassuring that there are family businesses thriving within our economy. Businesses that are adaptive, innovative and remain committed to providing bespoke and high-quality sauna services across the UK.
 

About Finnmark Ltd

Finnmark Sauna is the home of the finest quality Finnish-made, Finnish-designed sauna equipment in the UK. They specialise in authentic Finnish sauna installations, sauna cabins, wood burning and electric sauna heaters, as well as sauna parts and accessories. Finnmark Sauna are the UK's sole official distributor of the world leading Finnish sauna brands: Narvi, Aito, Kota, Puumanni, Rento, LEDify (SaunaLED) and Jokipiin.

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