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Axela donates hundreds of gifts to children in refuge through The Giving Tree


The South East care group joins in through charity Kids Out

Axela donates hundreds of gifts to children in refuge through The Giving Tree


"Were so pleased to be able to contribute to the Giving Tree and really hope we can make some of the most vulnerable children smile this Christmas Day."
Sinead George



Axela, the group of care companies based in the South East of England, is hoping to spread some festive joy by donating over a hundred toys to children living in refuge this Christmas. The company is joining in with The Giving Tree, the event set up by charity Kids Out, to ensure that some of the country’s most vulnerable children are guaranteed a present to open on Christmas Day.

The Giving Tree is simple and a fun alternative to the traditional ‘Secret Santa’, but is focused on those children who may not receive a gift otherwise. Capturing the true spirit of the season, over 23,000 toys were delivered to children across the country in 2019.

Whereas normally people are encouraged to ‘Take a tag from the Giving Tree, buy a gift and make a smile’ by leaving a present under the tree, due to COVID-19, this year is a little different. An online shop has been created where gifts can be chosen and donated. Axela has committed to buying over 100.

There are over 7,000 children living in refuge in the UK alone, many of whom have been forced to flee their homes with only the clothes on their backs. Kids Out is a charity with a mission of making a difference to the lives of disadvantaged children through positive experiences to support them becoming future members of our society and workforce. It aims to help be children and have fun.

Axela is a family-run business built on more than thirty years of experience within the care industry. The company is keen to support the community throughout the year, and particularly during the festive season.

HR and Operations Director of Axela, Sinead George, comments: “Kids Out are fantastic. They go far beyond Christmas, doing a variety of work for children and families fleeing from domestic violence as well as those in day-to-day poverty. They help around 25,000 children a year.

“We’re so pleased to be able to contribute to the Giving Tree and really hope we can make some of the most vulnerable children smile this Christmas Day.”

With a background working in some of the world’s largest tech companies, Nicholas Kelly Axela alongside his mother in 2006, after seeing the difference dedicated and experienced care can make to the wellbeing of individuals. Axela is organised across three solution hubs: Axela Care, Respect Care, and Axela Innovations, operating in the UK and across the world with a staff count of 1,200.

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