"The impact of Covid-19 has been catastrophic, and no one has been left unaffected. We wanted to try and help."
Think! has created and produced a printable booklet providing practical advice and support for older people during the COVID-19 pandemic.
As part of a collaboration with the Healthy Ageing Research Group at the University of Manchester, Think! worked with the Greater Manchester Combined Authority Ageing Hub and the Greater Manchester Older People’s Network to develop ‘Keeping Well at Home’.
The printed booklet, which is tailored to each locality across the UK, offers guidance on home exercises, how to maintain mental well-being, nutrition and hydration advice, as well as tips on how to stay connected to others during the pandemic. It is distributed via local networks and community groups, in printed format, to make sure the most vulnerable people, who often don’t have access to digital resources, have access to up-to-date support and information for their area.
Paul Grogan, Founder of Think!, based on Turks Road in Radcliffe, said: “The impact of Covid-19 has been catastrophic, and no one has been left unaffected. We wanted to be able to help in any way possible and working with the team at the University of Manchester on this incredible project has been so rewarding.
“So far, we have printed over 55,000 booklets for Greater Manchester and delivered another 63,000 with updated content across the rest of the UK. The booklet was also supplied to Canada and Australia. The booklet has also been downloaded over 10,000 times. As a result of this initiative, it has been featured on the World Health Organisation website as recommended best practice for reaching out and communicating to the older generation.
“We’re now working on phase two of the campaign which will involve an eight-page update for the winter months and will also incorporate the latest government updates.”
Details on the winter booklet will be available on Think Design’s website and social media channels, so please monitor for updates.
Digital copies of ‘Keeping Well at Home’ are still available for easy download and print. Greater Manchester’s is available here:
For further information visit the website on thinkdesignagency.co.uk