"To wear the pineapple pin is to bring awareness to a subject spoken about largely in whispers."
When leading fertility magazine IVF Babble launched their pineapple pin two years ago they had no idea it would have the impact that it has.
The pin was launched in Fertility Awareness Week in 2017 as part of IVF Babble’s campaign #ivfstrongertogether, which aimed to help people struggling with the solitude of infertility by breaking the silence and getting people talking and sharing experiences.
Launched as a symbol of awareness, hope and solidarity among people who are trying and struggling to conceive, the pin became a nationwide sensation with celebrities and influencers taking to their social media feeds to don the pins and show their support.
Since then, thousands of pins have been sold and the London Science Museum has even added it as an object on display within its special IVF exhibition.
Sara Marshall-Page, IVF Babble’s co-founder, said: “To wear the pineapple pin is to bring awareness to a subject spoken about largely in whispers. If everyone whose lives have been touched by infertility, whether it be you, or a friend or family member, wore a pin, we would suddenly see how common infertility is. Infertility is not something to be ashamed of.
“We are delighted that the pin has made such an impact and continues to give people hope and support while on their journey. We want to thank the London Science Museum for acknowledging the significance of our pineapple pin.”
IVF Babble’s other co-founder Tracey Bambrough, said: “We can't quite believe that our little pineapple pin has made it into the London Science Museum. When we launched the pin we never realised how much it would mean to people. It really has become a symbol of hope, love and support within the TTC (trying to conceive) community.
“Some clinics now hand the pin out to patients while others encourage their staff to wear the pin. It's so lovely for patients to see their doctors and nurses recognising the importance of emotional support when they are going through an incredibly difficult and testing time.”
If you would like to buy a Pineapple pin head to the shop section on ivfbabble.com. If you are a clinic or complementary therapy who would like your patients to have a pineapple pin, please get in touch.