"Weve worked hard to establish our trade show as the premier foodservice event in North Wales, and some of the shows growth is down to our expansion into Shropshire and the North West."
Independent wholesaler Harlech Foodservice recorded sales of £350,000 at its two-day trade show at Venue Cymru, Llandudno.
More than 2,000 foodservice professionals from across North Wales, Shropshire and the North West attended the show, which featured new and best-selling products from 147 exhibitors.
And next year’s event will feature at least 30 more suppliers after Harlech Foodservice pledged to increase the capacity for its 2017 trade show.
Exhibitors included household names like Nestle and Unilever alongside leading North Wales producers including Patchwork Pate, Edwards of Conwy and South Caernarfon Creameries.
Ian Woodcock, purchasing director at Harlech Foodservice, said: “This is the third time we’ve held our annual trade show in Llandudno, and we’ve seen it grow year-on-year.
“Attendance figures were up by 20 per cent on last year’s event, with more than 2,000 people visiting across the two days.
“We’ve worked hard to establish our trade show as the premier foodservice event in North Wales, and some of the show’s growth is down to our expansion into Shropshire and the North West.
“We’re increasingly winning business in both of those areas, as well as North & Mid Wales, and need to plan accordingly for an even bigger event next year.
“We had to turn away over 20 applicants for this year’s trade show, so we’ve booked extra capacity at Venue Cymru for 2017, which will be on February 28 and March 1.”
Harlech Foodservice, which employs 150 people and had a turnover of £25m in 2015, operates from depots in Criccieth, Chester and Shrewsbury.
The wholesaler, which supplies a range of products to the foodservice industry, specializes in sourcing niche produce from across the world. It also manages own-label butchery, ice cream and coffee brands.
Harlech Foodservice is a member of the Fairway Foodservice buying group, comprising 17 independent wholesalers from across the UK, Ireland, Jersey, and the Spanish Costas and Balearic Islands. Group members benefit from collective buying power, shared sector intelligence, marketing resources and access to leading food sector technology.
For more information visit www.harlech.co.uk