×


Home About Contribute Media Kit Contact Sign In
×







.


Food Industry News

Trafford Park cafe credits success to adopting latest technology


Trafford Park cafe credits success to adopting latest technology


""



Food on Third has become one of the first food outlets to implement a revolutionary new click and collect system from web design studio, Nettl.com.
 
The stylish café which is located in the heart of the Village at Trafford Park, Manchester, has transformed the customer experience with the new Nettl :click&collect function, enabling people to customise their breakfast or lunch online at foodonthird.com and select the time they’d like to come and collect it.

Food On Third is the brainchild of owner Paul Ingrouille who bought the business as a failing café and gave it a complete overhaul; rebranding and improving the quality with home-cooked food. Having turned the offering around, he recognised a customer need for a faster, more efficient service so he invested in the latest technology, Click and Collect - more associated with the likes of John Lewis and bigger retailers - and credits the investment with doubling pre-orders in the past few weeks.

 
The integration of the new service has taken many months to develop. Nettl.com worked with Epos Now, the UK’s largest till vendor, to build a custom integration from the ground up for Food On Third. The process enabled the team to understand and create a modular solution that met an independent retailer’s needs and they plan to use this platform to help other cafes, restaurants and retailers throughout the region quickly deploy Click and Collect.  
 
Paul says he is delighted his vision has now become a reality: “Our location on Third Avenue amongst the many offices and factories nearby meant that we were taking a large number of telephone orders. I wanted to find a way of putting our entire product range online to allow customers to browse, build their ultimate sandwiches, pimp their jacket spuds and then reserve a collection slot. There were no off-the-shelf services to do this so I approached Nettl whose Manchester office is just across the street from ours.
 
“After a lot of evaluation I selected the EposNow till system and because I liked the simplicity and flexibility of the back office and we’re thrilled with the feedback so far from the web shop Nettl designed for us. Customers love the new service – it enables them to beat the queues in their valuable lunch break, not have to mess about with cash, and they know their order will be ready to go exactly when they want it. The system is also helping us enormously as our team can now spend more time baking and making delicious food, instead of on the phone taking orders!”
 
Paul is now looking ahead to build on the new system and plans to use the new Nettl web shop to launch an online buffet and catering option for meetings. This will allow local businesses to build a bespoke buffet, pay online and choose a delivery date. It will give customers the choice they want and makes it easier to budget and plan, not to mention the added benefit of being able to tailor a buffet depending on the requirements of the meeting attendees.
 
HOW DOES IT WORK?
 
Nettl.com has built a custom web shop solution, based on the popular WooCommerce platform. Over 17% of all webshops in the world now use this platform which made it the ideal choice in terms of usage and reliability. FoodOnThird.com integrates seamlessly with Food On Third’s in-store EposNow till system, with stock synced between the web shop and the physical shop. When a customer places an order online, the transaction appears in Food On Third’s till and is automatically printed to their kitchen for preparation. Customers choose their time slot, pay online and pick up at the express Click and Collect point.
 
Peter Gunning, Chief Technology Officer at Nettl.com, said: “It works in just the same way customers are used to ordering items from major retailers online for in-store collection. But until now, the investment required for independent retailers and cafes had put it out of reach. We’re trying to change that and make it affordable, so businesses can keep up with the way their customers want to order. When you think about it, it makes total sense to introduce Click and Collect services for the busy breakfast and lunch runs, saving time for both customer and business.
 
“Having developed the bespoke solution for Food On Third, together with EposNow we have begun to roll-out the service for new retail clients – and not just cafes. Everyone benefits from Food on Third’s valuable testing and we’re now able to get a new client up and running in just days rather than months. Whatever the business is selling, from pasties to postcards, from chocolate to cheesecakes, we can design a web shop and link it to their till to allow customers to choose delivery or collection in store.
 
“Anyone can have a Nettl :click&collect site. All of our websites are hosted in the cloud with twin-city hotswap to ensure high uptime. Retailers need an SSL certificate (the little padlock in your browser) and we take care of this headache. Not only that, but with our Nettl :concierge service, we provide ongoing support to clients as well as taking care of on-site training. At Food On Third we trained the store manager to use the back office so they can create new products and tweak their store whenever they like. We believe that’s much better than having to go back to your original web developer every time you want to change a jacket potato topping!”
 
Nettl is a cross-media design studio franchise, the evolution of sister brand, printing.com with 25 locations throughout the UK, including Manchester, Birmingham and London. It offers a complete marketing strategy across branding, web design and online media and website services in the UK.
 
Visit www.nettl.com for more information. In a bid to help small businesses and entrepreneurs get started, Nettl is currently offering £500 grants and a free consultation to restaurants, cafes and other retailers hoping to make the move online or revamp an existing website that is in need of some attention.

 

.


Food Business News - Wearside based Gin distributor House of Ruhr has won silver medals at the 4th London Spirits Competition. The medals are an ultimate endorsement in the global spirits industry. House of Ruhr s Bergmann, Renton and Vogel gins scored highly in the three judging categories of quality, value and packaging.


Bryn the Gin Wins Spirit Awards

Food Business News - Cookery School at Little Portland Street are offering a scholarship place, free of charge, on their Cook s Certificate in Food and Wine, for someone with a...


Win a Scholarship on a professional Cooks Certificate in Food and Wine

Food Business News - The team at the award-winning Harbour View Fish and Chip Takeaway in Seaton Sluice have already taken the necessary COVID related steps to ensure that their staff and customers are safe when collecting their fish and chips, but now they have gone the extra mile for Easter.


Socially Distanced is on Menu for Good Fry Day

Food Business News - In a recent feature in TimeOut, Janie Ash and Mex Ibrahim join a handful of female owned small businesses across the world who are changing the way we eat and drink in 2021.


Women in the Food Industry announce exciting relaunch to celebrate 2nd birthday

Food Business News - One year on from being forced to close its doors due to coronavirus, a local pub is reflecting on how it has utilised the lockdown period to overhaul the way they do business and to give back to the local community.


The Victoria shows support for local community

Food Business News - The new menu will focus on relaxed al fresco dining from April 12, 2021, with a selection of wood-fired pizzas freshly cooked in the outdoor oven and authentic BBQ classics.


Mosborough Hall Hotel Unveils New Dining Experience as Lockdown Measures Ease






Ten Times Ten

We transform your bright ideas into brilliant digital products.