"To be appointed by a group like Cote Brasserie is incredible, we've been a huge fan of Cote for years, so it feels like a really natural fit for us and were excited to get started."
Julia Mitchell, managing director, Toast PR
The agency, founded by Julia Mitchell in 2004, is working with the French inspired restaurant group to support a number of new openings and implement ongoing PR activity to boost brand awareness in the greater Manchester and wider North West region.
These additions to Toast’s client portfolio supplement an additional high profile PR win last year when the agency was appointed by Grantley Hall - a prestigious 5 star hotel being built in North Yorkshire.
Hospitality has become a key sector for the agency, Managing Director Julia Mitchell sits on the Pro Manchester Hospitality steering committee and this year Toast PR will sponsor three categories in the upcoming Eat Drink Sleep awards.
She says: “ Hospitality has been the back bone of my experience in the PR industry, having worked with the likes of Living Ventures, All Star Lanes, as well One Alfred Place in London and various Midlands restaurants so I’m thrilled to be working with more clients in this sector.
“To be appointed by a group like Côte Brasserie is incredible – to do a good job in PR you have to truly believe in the brands you’re working for and it’s no secret that we’ve been a huge fan of Côte for years, so it feels like a really natural fit for us and we’re excited to get started!”
Andrew Gallagher Marketing Director at the Côte Brasserie Restaurant group added: “We have a strong brand presence in London and the South of England so we knew that moving into the north would require support from an agency with its ear to the ground of what’s happening in the hospitality scene – that’s exactly what we’ve got with Toast PR and we look forward to building on our relationship with them.”