"My aim is to get more people to start rethinking drinking."
Richard Clark, Founder, Drynks Unlimited
Richard Clark, a drinks entrepreneur from Manchester who founded Drynks Unlimited will be seen, alongside his UK sales director Paul Briscoe, pitching his Smashed range of 0% alcohol free beers and ciders to the Dragons' Den panel on Sunday (March 8) at 9pm on BBC Two.
Clark said being on Dragons’ Den was a "brilliant experience which really made me realise what a powerful story and proposition we have.
“I am passionate about producing 0% drinks that taste as good as their alcoholic counterparts and that are genuinely sessionable. My aim is to get more people to start rethinking drinking." he said.
“Having the chance to pitch to the Dragons was incredibly exciting, and a little bit nerve-wracking, but they know their stuff and the experience was invaluable.”
The Smashed range uses British ingredients to create authentic tasting beer and cider and then the alcohol is gently removed which maintains the same bubbly, personality, character and flavour of the full alcohol version.
Smashed drinks use the best ingredients to create vegan-friendly, gluten-free (where possible) drinks. All the Smashed drinks have less than 100 calories each.
