"We hope our 10,000 fans and followers will take advantage of our membership offer and help us change the food industry for women everywhere. "
In a recent feature in TimeOut, Janie Ash and Mex Ibrahim join a handful of female owned small businesses across the world who are changing the way we eat and drink in 2021.
TimeOut journalist Morgan Olsen asks “What does the future of food and drink look like? We’re hopeful that the road ahead is paved with more certainty and recovery than the past year brought. After all, there’s plenty to celebrate in the industry right now, especially when it comes to women around the world who are hellbent on fixing broken systems, fostering inclusivity and building a brighter future.”
Janie and Mex launched their pioneering initiative www.womeninthefoodindustry.com in 2019 because they wanted to create a place for each and every woman in the food industry to tell their story, to be heard and be given equal respect.
Mex is passionate about what they do “We believe championing diversity was key to success before the pandemic and will play a crucial role as the industry recovers from Covid-19. Women are the most influential decision-makers in the home, business and in all sectors of society – and a gender-balanced industry will deliver real financial results from a business perspective.”
Women are underrepresented at all levels in food and drink across all sectors and women face many issues in the workplace, gender pay gap, workplace discrimination, lack of start up funding — the list goes on. All of these issues are even more pronounced in the hospitality industry, where mentorship and opportunity are scarce.
It’s hard to find the facts, even though anecdotally we know many women set up food businesses from their kitchens at home. We do know that fewer than 20 percent of working chefs are women. The figures are even more staggering when talking leadership, with only a handful of women collecting accolades as chefs and restaurateurs across the country today.
Janie adds “We believe qualities that have traditionally been regarded as feminine – empathy, vulnerability, compassion – will become increasingly important in post-pandemic work environments, driving better businesses and more enlightened societies. Female-dominated sectors have been especially badly hit by Covid-19 and few more so than the food industry so it feels like this is the perfect moment to celebrate the entrepreneurial spirit, tenacity and diversity of all the women who inspire, delight and nurture us with food.”
The co-founders of Women in the Food Industry were determined to come back bigger and better in 2021 and their relaunch enhances their membership offering in a drive to encourage their considerable social media following to join the community.
“We hope our 10,000 fans and followers will take advantage of our membership offer and help us change the food industry for women everywhere. We’re so proud to offer a host of super benefits including a free quarterly online magazine with industry news and interviews, exclusive discounts and free tickets to industry events and exclusive Women in the Food Industry merchandise plus we’ll promote members on our website, newsletter, quarterly magazine” enthuses Janie
This heart-driven organisation has many influential fans including Asma Kahn, Andi Oliver, Shelia Dillon and Stosie Madi who says this about them: “Women In the Food Industry is a bright beacon for women working in hospitality. This event will highlight Northern women in the food industry, role models who will inspire and encourage more women to get to the top of our industry.”