Home About Contribute Media Kit Contact Sign In


Food Industry News

Cheshire-based Team Take on Challenges for Charity

This summer, the team at Direct Food Ingredients has taken on a range of gruelling challenges, raising over £1400 for their charity of the year, Northwich-based, The Joshua Tree.

Cheshire-based Team Take on Challenges for Charity

"Here at Direct Food Ingredients, our team always go the extra mile to show they care about even the smallest of details, so it was no surprise when they embarked on these challenges..."
Cath Hough of Direct Food Ingredients

Direct Food Ingredients selected The Joshua Tree as their 2018 charity of the year and since then have been embarking on a range of activities to raise awareness and funds for the charitable cause, which will continue throughout the year.


The team, led by Direct Food Ingredients’ Tracey Aynsley started by taking part in the Northwich River Festival Dragon Boat Challenge, alongside staff from The Joshua Tree, which saw them compete against fifteen other groups to race down Barons Quay, securing a valiant fifth place.


The next challenge saw the team tackle the Tough Mudder 5K race in Heaton Park using sheer grit and determination, and with help from their team mates the group overcame the epic obstacle course in aid of the worthy cause.


Cath Hough of Direct Food Ingredients, explained, “Here at Direct Food Ingredients, our team always go the extra mile to show they care about even the smallest of details, so it was no surprise when they embarked on these challenges to support such a well-deserving charity.


“On behalf of everyone from Direct Food Ingredients, we would like to thank the generous people who donated to support The Joshua Tree, and a huge well done to the dedicated group who took part. I know the team is committed to supporting our charity of the year, and I can’t wait to see what challenges they set their minds to next.”


The Joshua Tree, based in Northwich, helps children and their families across the North West living with the life-changing effects of childhood cancers, to ensure they receive the best academic, social and emotional support, both in and out of school.


Pippa Watson-Peck from The Joshua Tree said: “We are immensely proud to be chosen as the charity of the year for Direct food Ingredients and it comes during a time of great excitement for the charity as we embark upon the development of a purpose-built support centre in Sandiway. The support centre, to be completed next year, will continue to provide free practical, emotional and social support to children with cancer and their family and friends helping to ensure that life remains as normal as possible during an incredibly traumatic time.” 


Direct Food Ingredients’ head office is located on Waters Green in the centre of Macclesfield. The business is an established leader in the importation, storage and distribution of functional foods, nutritional and sports ingredients as well as vitamin and mineral premixes. 



Food Business News - The coronavirus pandemic has made the ability to order groceries online and in-store feel more indispensable, with the world of groceries one of the few industries to have seen record sales thanks to incredible demand.

The Grocery Boom Why Amazon's Rise is Good for Manufacturing

Food Business News - When it comes to food and nutrition, there are many things we think we know are facts that are well and truly false. Many of these myths stem back to what we were told when we were young to make sure we ate what we were given. Speaking of which, how cool is it that carrots help you see in the dark Got you they can t .

White Chocolate or White Lies? Food & Drink Myths Debunked

Celebrities Behind Vegan Brands

By Johnny H

Sep 30 2020 02:30PM

Food Business News - Who d have ever thought that veganism would be as popular today as it is What can accurately be described as a fairly niche culinary choice, has boomed with veganism becoming the new vogue.

Celebrities Behind Vegan Brands

Food Business News - Our last care parcel arrived today. As with the others - since March - I maintained a vigil and yet again missed the van s arrival. It s been like a modern remake of the Elves and the Shoemaker.. The Distributors and the Food Suppliers. We managed a thank you of sorts last Tuesday. I woke at 6.

The kindness of strangers in a Covid climate

Food Business News - The Eat Out To Help out initiative has seen restaurants across Liverpool fully booked each Monday, Tuesday and Wednesday during August. As a result taxi drivers have seen a surge in bookings since the scheme launched three weeks ago.

Eat Out To Help Out Serves Up Boost to Taxi Drivers

Food Business News - Many more restaurants and cafes are opening up in Swansea City Centre this week, now that they are free to use their indoor space carefully and responsibly. And Swansea BID Business Improvement District is urging businesses to sign up to use a free registration app that will enable customers to enjoy their favourite eaterie with no fuss.

Swansea BID is Making It Simple For Diners to Enjoy Their Favourite Restaurant