"Even though CBD is a big topic right now, there are huge challenges. There is lots of misguidance, and people not talking about CBD in the right way."
Women In the Food Industry co-founder, Mecca Ibrahim, chatted to Gemma Colao Managing Director & Co-Founder of OTO CBD, a wellness company whose mission is to help people discover the power of CBD through thoughtful and effective products which can easily fit into their everyday lives.
James Haywood from OpenKitchen made part of the interview into a short podcast where you can hear Gemma discuss the challenges of marketing a product associated with cannabis, who she finds inspiring in the health, wellness and drinks industries and who is in the market for CBD infused drinks.
You can listen to the podcast on the following channels:
When asked what some of the challenges Gemma faced with marketing CBD in the UK she said "Even though CBD is a big topic right now, there are huge challenges. There is lots of misguidance, and people not talking about CBD in the right way. There is a big education piece to do but because we are limited with the platforms that we can advertise CBD on, it makes that education much more challenging".
You can read the full interview with Gemma Colao here.