"In 2016 alone we spent 9.9 billion as a nation on takeaway food up 34 since 2009."
Whether it’s a pizza, a Chinese, or fish and chips, we all appreciate indulging in our favourite cuisine in the comfort of our own home.
Ford, retailers of the new Ford transit, have joined us to take a look at technology within the takeaway sector and the impact it has had within the industry, including deliveries, and how the sector in continuing to go from strength to strength.
How has the delivery service developed?
Due to technological advancements, especially within the takeaway sector, the death of the delivery driver – metaphorically speaking – may be near. Automotive manufactures are sharp to take advantage of this however and have begun thinking of creating an automatic delivery service that will drop off your ordered food and drink — and it is closer than you think!
Ford intends to deploy a fully self-driving delivery service by 2021 in which your coffee or takeaway meal would be delivered directly to your door by a driverless vehicle. The service, in conjunction with Deliveroo-style food courier service Postmates, is set to be trialed in the United States, but could be a game changer if it’s a success.
The vehicle would automatically send users a text on arrival and you’d need to type in a unique code to be granted access. By utilising all of a van’s space in a similar fashion to your supermarket deliveries, a company can install heated containers which would mean the vehicle could be out for longer without the risk of the order getting cold. It also helps to avoid payment issues, with Just Eat noting that nearly half of all in-person payments are now contactless.
Alongside all the benefits for the customer and advertising, larger businesses can take advantage of facilities, such as scheduling the workforce and it appears that the sector is only going to continue to grow. It's clear that technology can benefit any industry, but it seems like the takeaway sector has fully embraced the advances.
What advertising methods are there?
Gone are the days when word of mouth would suffice. Nowadays, without a functioning website, you are running a huge risk of your business faltering. Similarly to the app, having a well-presented website will provide your audience with a platform to make a well-informed decision. If they are able to do this, then they are likely to gain confidence in your service. This highlights that customers want to know what they’re getting without leaving the house and a quick search on the internet should give them this opportunity.
A strong social media presence can also go a long way in getting your name out there. However, be sure to use it correctly as any misuse can have the opposite effect and be detrimental to your business. By having a good product that’s regularly in the public eye, your company should be constantly gaining new customers. It’s a cheap (free if you don’t promote your posts) and productive tool which will help you advertise your product and any offers you may have.
How have apps had an impact?
One such service is the extremely popular Just Eat. In a recent survey, the takeaway company found that 39% of restaurants had noticed an increase in orders outside of the regular mealtimes, with 72% of businesses claiming apps had been a positive addition for their business. This highlights that the invention of app has sped up and simplified the process of ordering, as oppose to physically calling into an establishment to place an order.
There are currently over 36,000 dedicated takeaways and in 2016 alone we spent £9.9 billion as a nation on takeaway food; up 34% since 2009. This figure is expected to keep rising, with the projected size of the takeaway sector by 2021 being £11.2 billion.
By allowing customers to rate the service and food, your business may rank highly outside of your immediate area, meaning more consumers from further afield would be willing to give your service a try. For many restaurants, their app is allowing them to reach an audience they previously wouldn’t have been able to attract.