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Finance Industry News

Award-winning author calls for business owners to embrace failure


Accountant and business adviser Della Hudson, who has been named among 20 businesswomen to watch, shares how she overcame challenges to release her third book. Growing by Numbers, which looks at scaling up a business,has been praised by industry experts as a practical must-have book.

Award-winning author calls for business owners to embrace failure


"I think its good to try a little bit of everything and know that there is nothing wrong with failing. Just see it as experience."
Della Hudson



An award-winning author who has published her third book is calling for people to try new things and embrace failure– after overcoming challenges to take up writing.

Accountant and business advisor Della Hudson, who has been named among 20 businesswomen to watch, had found writing difficult at school.

But her first book The Numbers Business, has been named best specialist book at the Business Book Awards.

And her latest – Growing by Numbers, which looks at scaling up a business - has been praised by industry experts as a practical must-have book.

Mum-of-two Della, from Backwell, said: “I would advise young people and business owners not only to play to their strengths but also to work on their weaknesses.

“I think it’s good to try a little bit of everything and know that there is nothing wrong with failing. Just see it as experience.

“I never thought I would have become an author. I spent most of my English lessons staring out of the window. It didn’t hold much interest and I was very slow to get my ideas down in writing.

“But I’ve found my own style and incentive to write. I’ve enjoyed sharing ideas in a succinct way, which will help business owners develop their skills and grow.”

Della, who has been a chartered accountant for more than 20 years, set up her own business from her kitchen table in 2009.

She set up her firm after having children and being unable to find a company which would offer flexitime.

Della, who sold one profitable business and now heads Minerva Accountants, which operates remotely, wrote her latest book to help business owners grow their business.

She said: “I have a real passion to help business owners to achieve their dreams. Everyone needs a bit of a leg-up and I wanted to create a practical guide that would reach even more people.”

Della has since been named among 20 businesswomen to watch in 2020 by business banking app Tide - and as one of the top 50 women in finance by Accountancy Age news.

She is also listed as a top online influencer by the Institute of Chartered Accountants in England and Wales (ICAEW).

Steve Pipe, a best-selling author, dynamic speaker and founder of Accountants Changing the World, said the book was ‘extremely practical’ and a ‘great addition to any business owner’s bookshelf’.

Alison Edgar, a motivational speaker, author and award-winning businesswoman known as the Entrepreneur’s Godmother, said: “It’s a must for anyone looking to scale up their business’.

Growing by Numbers - How to scale up your small business with confidence is aimed at business owners in various fields and common areas of concern while growing.

It includes real- life examples, a guide on managing finances and knowing when to bring in professionals.

The book is written for accountants to give to their clients. Business owners can work through it on their own, with their accountant or directly with Della.

Della also offers free money matters seminars where entrepreneurs can get advice and ideas on how to grow their businesses.

·         A book launch for Growing by Numbers - How to scale up your small business with confidence will be held on June 30 at 5pm. It will involve a live interview with Della. To pre order a signed copy, visit https://dellahudsonfca.thinkific.com/courses/growing-by-numbers-book

·         For more information, https://hudsonbusiness.co.uk/

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