"We want to expand the partnership to strengthen links with China in trade, investment, education, culture, tourism"
Liverpool China Partnership (LCP) has a new chair as part of an ambitious growth programme to meet increasing demand for its services from Liverpool and Chinese stakeholders.
LCP has announced Paul Grover will take the role as its chair to lead the partnership forward as it rolls out its new membership scheme, designed to provide greater flexibility and exposure for organisations and businesses looking to build ties with China.
Paul Grover is an associate director at Arup and has been an export champion for the Department of International Trade for the last five years and became an export champion for the Northern Powerhouse in April 2019. Paul was presented with a Board of Trade Award in 2018 in recognition of his work to foster inward investment by leading a series of overseas missions.
He was announced as the new chair during a special China Partnership reception attended by more than 60 stakeholders and guests included the Chinese Acting Consul General Yingjie Fan and the ‘Let’s meet Shanghai!’ campaign ambassador, Chinese actor Li ZongHan.
LCP was established in 2015 by Invest Liverpool and City Region public, private and academic partners with the aim to expand, strengthen and deliver greater benefit from the Liverpool City Region and Isle of Man’s business links with China. Paul succeeds Max Steinberg and Ellen Cutler as the new chair of LCP.
Paul said: “I’m incredibly pleased to be taking up this role as the chair of Liverpool China Partnership and to be guiding the partnership forward as we begin this exciting new chapter.
“Liverpool China Partnership’s role has evolved significantly over the last four years and we feel that the time is now right to grow the partnership and provide a more diverse and inclusive offering for our members.
“We want to expand the partnership to strengthen links with China in trade, investment, education, culture, tourism. We understand that our members have different needs and goals and may be at different stages of entering into China, and this is reflected in the new membership tiers. The three annual membership packages ranging from £600 to £5,000 plus have been designed to suit companies and organisations at every stage of entering into China. ”
Over the last four years, LCP has supported the City Region to advance civic, trade, investment, education and cultural links with Shanghai and other priority cities including Kunming, Tianjin, Qingdao and Xi’an.