"As a West Midlands-based business with a national reach it means a lot to see our work recognised in the region where we live and work."
Co-founder Paul Griffiths
Activity education and training provider Aspire Active Education Group landed three leading awards in one night for their work tackling child inactivity and creating employment for young people.
Birmingham-based Aspire won the community impact award at the Business Desk West Midlands Business Masters awards along with the training provider of the year and education engagement awards at the Greater Birmingham Apprenticeship Awards, all held on Thursday night.
Based in Spitfire Road and with 44 staff, Aspire provide innovative delivery and training services along with education resources to inspire children and young people to be more active, more often. The Aspire aim is to “end physical inactivity forever” and help one million children move by 2024.
News website TheBusinessDesk.com launched the 2021 West Midlands Business Masters Awards to celebrate the companies in the region which have achieved outstanding results over the past 12 months. The winners were announced at the Macdonald Burlington hotel in Birmingham.
The community impact award recognised efforts to bring a greater good in society. Founded in 2005, Aspire work with nearly 200 schools nationwide, providing PE, sport and physical activity support to get children moving.
Before the pandemic, Aspire worked with more than 100,000 children every year. Through its Partnerships network, Aspire estimate that they had an impact on well over 250,000 children during successive lockdowns, thanks to the virtual reach of its online resources. Building on this work it worked with 16 West Midlands schools and more than 10,000 children throughout the summer as part of the Marcus Rashford-backed Holiday Activities and Food (HAF) initiative.
Held at Edgbaston Stadium the same night, the Greater Birmingham Apprenticeship Awards 2021 celebrate the best and brightest learners, training providers and the employers who are helping them to succeed.
Aspire delivers apprenticeships through its training arm Aspire Training Solutions. Aspire won the training provider of the year award in recognition of its achievements delivering sustainable workforce development plans through apprenticeship training for around 52 organisations, with 150 learners enrolled.
Aspire scooped the education engagement award in recognition of the team’s work promoting the apprenticeship brand to tackle the youth unemployment challenges, engaging learners with an interest in children’s activity provider-based activity employment.
Director Paul Griffiths, who launched Aspire with co-founder James Trowman, said the recognition of winning three awards was testimony to the efforts of the team. Paul said: “Receiving leading awards at two separate events on one night is a fantastic achievement by everyone at Aspire, so they should all be proud of their work over the last year.
“During the pandemic we pulled together as a team to continue to tackle physical inactivity among children and young people amid the unprecedented challenges of the pandemic and lockdowns. We also work hard to deliver apprenticeships and promote youth training opportunities in our region.
“I’m delighted for every member of the team for their support in winning these awards. As a West Midlands-based business with a national reach it means a lot to see our work recognised in the region where we live and work.”
The awards wins are the latest recognition for Aspire. In September, the company was named a winner in the Lloyds Bank Small Business of 2021 awards, which honour businesses across the UK.