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National initiative Christmas Toy Appeal launches in Liverpool

Ninety-nine children across Merseyside who would have woken up to no presents under the Christmas tree will have gifts to unwrap, thanks to a new initiative for Liverpool.

National initiative Christmas Toy Appeal launches in Liverpool

"The Christmas Toy Appeal is a cause extremely close to my heart and were incredibly proud to be the campaigns first Liverpool-based partner. "
Jessica Hampson

Ninety-nine children across Merseyside who would have woken up to no presents under the Christmas tree will have gifts to unwrap, thanks to a new initiative for Liverpool.


The Christmas Toy Appeal works with charities across Leeds, Manchester and London to ensure those youngsters from disadvantaged backgrounds don’t miss out on presents, helping to create Christmas magic for more than 10 years.


Now, Liverpool-based CEL Solicitors has become the city’s first business to sign up to the campaign, with its team sponsoring children across the area and collecting sacks of toys to be delivered to four charities: Amadudu Women’s Refuge; Bee Wirral; Koala NW and the Liverpool YMCA.


Created by award-winning accountancy firm Sedulo, the Christmas Toy Appeal is this year delivering nearly 5,000 gifts to 404 children across its four locations, with supporters selecting a child to sponsor and creating a bespoke sack of gifts based on their age and interests.


The gifts were collected by a group of appeal ambassadors, including Invictus Games medallist Andy Grant and rugby legends Kevin Sinfield and Jamie Jones Buchanan.


Jessica Hampson, director and founder of CEL Solicitors, said: “The Christmas Toy Appeal is a cause extremely close to my heart and we’re incredibly proud to be the campaign’s first Liverpool-based partner.


“As a mum myself, it breaks my heart to imagine any child waking up on Christmas morning without anything to open and I hope that the gifts we’ve collected will raise a smile or two across Merseyside.


“It’s been a rocky year for everyone, especially for those families who were already finding it difficult to make ends meet and Sedulo’s campaign helps to ease a small part of the pressure that some of these parents face at this time of year.”


Among the gifts collected at CEL were clothes, toiletries, sensory toys, craft gifts, dolls, action figures and more with each member of staff going all out to select this year’s must haves and then wrapping the presents ready to be collected this week.


Paul Cheetham, founder of Sedulo Group explained: “The Toy Appeal is one of the most important things we do as an organisation, to support the communities we operate in.  Christmas is a time for children to have fun, and the thought of some not receiving any presents at all on Christmas Day is heart-breaking.


“As a business, we can’t stand back and let that happen, so each year we provide bespoke Santa sacks to children in poverty in each of the four cities we work in. The sacks contain at least 10 presents, all of which are handpicked in-line with the child’s interests.


“This year was our first in Liverpool and, with us being new to the city, we did it in conjunction with CEL Solicitors. We can’t thank Jessica and her team enough for supporting this initiative and look forward to the 2021 toy appeal.”


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