Steve Brennan is CEO of digital marketing agency Bespoke and author of Build Your Marketing Strategy The Mindsets and Methods of Businesses that Dominate their Sector Online.
Jun 23 2021 01:21PM
Marketing Business News - Strategy is one of those words businesspeople use so often I fear it s in danger of losing its meaning. Let s be clear. A strategy is more than just a plan. The Oxford English Dictionary defines the word A plan of action designed to achieve a long-term or overall aim .