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Claire Lancaster


Claire Lancaster is Head of Social Media at IF Agency. An experienced marketer with senior agency and client side experience who has specialised in social media for the last decade. Her passion is for helping clients and brands with marketing strategies that are effective and that can actually be delivered.




if agency gets adventurous with Surcare laundry re-brand

By Claire Lancaster

Sep 26 2020 12:45PM

Marketing Business News - Informed by rigorous customer and market intelligence, if agency, the Manchester brand and marketing agency has dug deep to understand the mindset of allergy sufferers in relation to cleaning products and detergents.


if agency gets adventurous with Surcare laundry re-brand

Marketing Business News - The Manchester based data-driven creative agency IF, has put Greene King s Pub and Grill branded pubs on the map again with a social first campaign led by Facebook s Instant Experiences tool.


IF Agency Tests Facebook Instant Experiences with Target Smashing Results

IF Agency Brings Home Laundry Brand Surcare

By Claire Lancaster

Jul 16 2019 12:00AM

Marketing Business News - The Manchester based Data-Driven Creative agency has been tasked with undertaking a full rebrand project for Surcare, the skin sensitive laundry and washing up liquid brand. IF Agency s Account Manager Laura Jones enthused It s a dream brief A range of products for which there is a really genuine need and a loyal following.


IF Agency Brings Home Laundry Brand Surcare

Five Key Social Media Trends to Consider in 2019

By Claire Lancaster

Jan 22 2019 12:00AM

Marketing Business News - I have focused on the fabulous world of social media and digital marketing for the last decade and the one thing that is always constant is that social media is always changing I do genuinely immerse myself in all things social, all the time, and actively follow the work and insights of global thou...


Five Key Social Media Trends to Consider in 2019

Marketing Business News - The MPA, the not for profit association for the Creative, Digital and Media industry in Manchester, held its first one-day showcase the Native Creatives on Wednesday 14th November at UKFast in Manchester.


IF Agency with top agencies and MPA showcase the Manchester creative industry